Curate Existing Content to Repurpose Throughout the Year
Posting regular content throughout the year is a crucial move for search engine optimization and customer engagement, but coming up with content ideas, writing copy and shooting images can be overwhelming — particularly when life gets busy preparing for the holidays....Virginia Florist Celebrates Anniversary, Rebranding With Shop T-Shirt
In conjunction with his shop’s 35th anniversary and recent rebranding, George Clements, owner of George’s Flowers in Roanoke, Virginia started selling t-shirts with his company’s new tagline — and the apparel is “flying off the shelves.” In 1981, Clements focused on...Surprising Reasons Customers Dump Businesses
Wondering why some customers disappear? A recent consumer survey revealed some surprising reasons that people “dump” businesses — from overhearing an employee use foul language to encountering a grimy restroom. Podium, a software company that helps businesses gain...Wall Street Journal Highlights “Plant Craze.” Here’s How to Capitalize On it
Eager to attract millennials, a demographic with an estimated $200 billion spending power — the greatest of any generation? Stock up on succulents, anthurium, fiddle leaf figs and monstera. Over the past few years, plants have achieved an esteemed status, particularly...5 Ways to Use SAF Postcards and Stuffers this Summer
Give your marketing approach some summer sizzle. The Society of American Florists’ professional designed marketing tools make it easy to keep your name in front of customers. Enhance your shop window and displays with creative, eye-catching posters and banners. Alert...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.