Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers, wholesalers, growers and retailers, to start planning their local events. SAF makes it easy to plan. Here’s how to get...4 Pricing Strategies to Increase Mother’s Day Sales and Profits
Are you setting your Mother’s Day prices properly? Do you offer charm prices or rounded prices? Do you bundle delivery and services fees, or do you charge separately for them? Do you lure customers with an “anchor” product? How will your sales staff quote the prices...Can Facebook Messenger Bots Make You More Productive?
How does selling more arrangements while having customer service questions answered at the same time sound? What if you could accomplish all this without lifting a finger? As more brands start relying on messenger bots to take care of low-level customer questions and...Is this Order Gathering Tactic Legal?
“My name is Charles Goodfellow and I’m the owner of Paley Florist in Paley, Maryland. When you search the name of my business online, the first few results direct you to order gathering sites, not my website. This is confusing my customers. Is there any legal action I...6 Steps to Rectify Customer Complaints
Feedback isn’t always pretty. Sometimes, it really stings — say, when a customer calls to say you screwed up. But with the right mindset, you can use criticism to your advantage, by showing your dedication and converting the complainer into a lifelong flower buyer....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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