What Do Flower Buyers Want?
Where are flower-buying consumers spending their dollars? What kind of floral products were purchased? What was the reason or occasion for the purchase? The newly released Floral Purchase Tracking Study reveals the answers to these questions and more. The American...5 Retail Florists Share Best Practices in Customer Service
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing exercise, he timed how long it took to pull up to his business, find a parking spot, walk into the showroom, be greeted and...Flowers Elevate ‘The Ask’ for Promposals
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming up with creative, clever and over-the-top ways to ask their classmates to prom — a trend that’s only been amplified...To Increase Bridal Biz, Think Beyond ‘The Big Day’
Persuading brides-to-be to go all out on lavish floral arrangements for their ceremony and reception isn’t the only way to increase your wedding revenue. After all, a wedding isn’t really just a one-day fling; anyone who’s tied the knot or served as an attendant knows...Share New Made-for-Instagram Video to Attract Prom Shoppers
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom Resource Center at safnow.org/prom. The 26-second video asks, “Which Prom Personality Are You?” and shows corsages that...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.