Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning...
Tap Into Plant Power
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Business Builder
Use Social Media Templates to Drive Valentine’s Day Sales
Valentine’s Day is just a few weeks away, and the Society of American Florists has new social media and marketing materials to encourage customers...
Get Ready for a Successful Valentine’s Day
[mom_video type='vimeo' id='665268788' width='800' height='533'] [gap height="10"]Valentine’s Day is always busy, but this year, February 14 falls...
Get Help to Make Your Next Hire
Ongoing labor shortages continue to impact retail florists as Valentine’s Day approaches—and the Society of American Florists is here to help with...
Get Ready for Wedding Season with a Winning Contract
The holidays are a prime time for engagements, which means happy couples will soon be seeking wedding services from florists. The Society of...
Save the Date for SAF’s 2022 Events
The Society of American Florists has a full slate of events for 2022 that will help take your business to the next level, including the new Next Gen...
Use Holiday Social Media Resources to Boost Last-Minute Sales
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute...
Tips to Counter Negative Publicity
Advertisements that disparage flowers are more frequent before major holidays as competitors seek to position their products as the better gift. The...
Maximize Sales with the Holiday Planning Package
The holiday season is quickly approaching. The Society of American Florists’ learning hub, Career Connection, is here to help boost holiday sales...
Remind Customers that Poinsettias Aren’t Poisonous
Poinsettia season is almost here! Remind customers that the plants are not poisonous to humans or pets. Be prepared to dispel the toxicity myth and...
Encourage Fall Holiday Sales with SAF’s Social Media Graphics
The fall season is in full swing with holidays such as Veterans Day (Nov. 11), Thanksgiving (Nov. 25) and Hanukkah (beginning on Nov. 28) coming up...
Six 2021 Annual Convention Sessions Now Available On Demand
The Society of American Florists has brought the expert knowledge shared at its annual convention to the floral industry with access to a sample of...
Keep Petal It Forward Exposure Going
Are you among the hundreds of floral industry members who participated in Petal It Forward? The good vibes you generated during the event can have...
Leverage Petal It Forward Resources for a Successful Event
Press releases sent? Check. Social media plan in place? Check. Signs printed? Check. Petal It Forward, the Society of American Florists’ annual...
Spread the Power of Flowers on October 20
Petal it Forward is Oct. 20 — just three weeks away. It’s not too late to participate in this feel-good event where participants hand two flowers or...