Plant a Seed for Women’s Day Coverage
Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday and how flowers fit into its observance. Women’s Day (March 8) may last just 24 hours, but it can provide fodder for a...Facebook Contest Sparks Dialogue, Collects Valuable Info
Wondering what your customers are really thinking about your store, service, designs —even your flower selection? A social media contest may be the answer. In late January, Molly Meulenbroek, owner of Studley Flower Gardens in Rochester, New Hampshire asked her...Apply for AAF and Century Award by March 1
Are you active in a community service organization? Has your company been in business since 1918? If you answered yes to either question (or both), consider applying for recognition in the American Academy of Floriculture and the Century Award. The Society of American...Shop Promotion Makes Valentine’s Day More Inclusive
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or “taken” customers, you might be missing out on a significant population of your target market. According to a recent...How Will the New Tax Law Affect Your Business?
On Dec. 22, 2017, President Donald Trump signed into law the most sweeping tax bill since 1986. The 500-plus page bill was mostly forward-looking, with only a few items changing retroactively. In the February issue of Floral Management, Derrick Myers, CPA, CFP, walks...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.