Turn the Super Bowl into Super Marketing
Emotions will run high this weekend when the Eagles take on the Patriots. If you haven’t had a chance to hitch your marketing efforts to the big game, there’s still time, and potentially a payoff for the effort. “The Super Bowl is not just a one-day event,” writes...4 Simple Ways to Improve Your Showroom
Be honest: is your shop neatly organized or does it look like Cupid just threw up in there? In his Valentine’s Day Boot Camp, Thursday, Jan. 11, FloralStrategies President and Floral Management columnist Tim Huckabee showed a photo of visual merchandising gone wrong,...To Grow, Embrace the ‘Four Ps’
When Manny and Clara Gonzalez first bought Tiger Lily, their Charleston, South Carolina, floral business, they thought: How hard can this be? “The store had one employee, a part-time, know-it-all college student who came in late every day with wet hair,” writes Manny...Fun Valentine’s Day Themed Fodder for Social Media
For consumers, Valentine’s Day is just as the name implies: a day. For florists, though, it’s a season, and coming up with talking points for the next 15 days is no easy feat. If you’re in need of inspiration, check out the Flower Factor blog ataboutflowers.com. There...How to Set (and Achieve) Financial Goals
New Year’s resolutions can get a bad rap, says Derrick P. Myers, CPA, CFP, PFCI. “Too often, they fall into the category of ‘impossible to achieve’ (e.g., ‘I’ll lose 100 pounds in three months’),” he writes in the January issue of Floral Management. “And even when a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.