How Your Tone Affects V-Day Sales
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your persuasive power if you don’t rely heavily on questions (and ditch the rising intonation!), said FloralStrategies President...Court Brides-to-Be
Champagne and tinsel weren’t the only things sparkling this holiday season. Chances are a substantial number of women in your community received a diamond ring in recent weeks — or will soon. According to WedInsights (data from Wedding Wire), 40 percent of proposals...PFCI Starts the SAF 2018 Awards Season
Do you love talking about flowers, floral design or the business of flowers? Do you present programs to garden clubs or other professionals? Then you’re three-quarters of the way to earning the PFCI designation from Professional Floral Communicators-International. The...Guest Baker Delights Customers
Last month, the staff at Expressions Unlimited in Greenville, South Carolina had a sweet surprise for customers: a pop-up shop featuring a beloved local baker. Aly Queen, the shop’s social media manager and event coordinator, and Robyn Glenn, owner of Lattice Pies,...Industry Leaders Talk ‘What Comes Next’
The economy is good. The geopolitical scene is less certain. Consumers are confident. They also have more choices than ever, and they still spend far differently on flowers by generation. Social media and the internet give small business owners tools they never...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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