New Two-Minute Trends Resource Center Helps Members Market Their Business
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects? Or want to share some smart posts to engage your shop’s social media followers? Check out the Society of American...Countdown to Prom: Start Your Prep Today for a Profitable Season
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential for sales (and younger customers with a lifetime of floral events ahead of them) but tends to fall smack in the middle of...Promote Your Wedding Business with SAF Materials
Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their wedding flowers. To help members build wedding business, the Society of American Florists provides promotional materials...How to Turn Twitter into a ‘Massive Lead Generator’
Facebook is a given for florists and Instagram, with its highly visual style, is a natural fit for the industry, but Twitter? That can be a harder social media platform to figure out for some small-business owners: Should you use it? How do you use it to generate...Daily Deals Clear Inventory, Create Engagement
Eager to end the year on a high note, the ladies behind Madeline’s Flowers in Edmond, Oklahoma — Barbara, Lenzee and Lacee Bilke — decided to host a “super sale” stretched over two weeks, tying the promotion in with a popular Christmas carol. Between December 1 and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.