Professional credentials not only give you and your business clout in the industry, but they also distinguish you from competitors. Ready to take...
SAF Seeks Award Nominations and PFCI, AAF Applications
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Business Builder
3 Steps for a Successful Petal It Forward
The Society of American Florists’ annual feel-good initiative, Petal It Forward, is a chance for floral industry professionals to spread the power...
5 Webinars to Navigate the COVID-19 Delta Variant
The Society of American Florists has a variety of resources — including a COVID-19 webinar series — to support floral industry businesses as the...
5 Resources to Sharpen Your Social Media Skills
Headed to SAF Orlando 2021 in less than two weeks? You may want to brush up on your social media skills so you can share the Outstanding Varieties...
Remind Customers to Connect with Flowers this Fall
The Society of American Florists has created new fall social media graphics and banners to celebrate the season of change and encourage your...
4 Tools to Help with Succession Planning
Thinking about the next phase of life and what it might look and feel like to pass the business to a successor? The Society of American Florist’s...
Learn the Elements of a Winning Contract
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up...
Advocate for Your Bottom Line by Inviting Congress to Call
Several issues in Congress, such as the renewal of the GSP which would reinstate duty-free Ecuadorian roses, have the power to affect your bottom...
Improve Your Wedding Business
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help....
Get Inspired at SAF Orlando 2021
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new...
4 Tips to Counter Negative Publicity
While negative ads are most prevalent during major floral holidays such as Valentine’s Day and Mother’s Day, disparaging flowers to promote other...
Spark Extra Summer Sales
Summer is here, bringing opportunities to remind customers to make flowers part of their summertime rituals. Society of American Florists has...
Beef Up Your Bottom Line at SAF Orlando 2021
Anna Page knows the best place to learn how to grow her business is at SAF’s annual convention. And at SAF Orlando 2021, she is looking forward to...
Train Your Way to a Bigger Bottom Line
Five new courses on the Society of American Florists’ new Career Connection learning hub will set up your new hires for success, get inexperienced...
Connecting with Peers Pays Off
Jodi McShan, AAF, AIFD, CFD, PFCI, knows who has the best secrets for improving her business — her peers. And at SAF Orlando 2021, she plans to take...