“As Tax Day approaches, we can all feel the stress. Flowers are scientifically proven to help us relax. Let us help provide a moment of calm for you...
20 Social Media Ideas to Post for Stress Awareness Month
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Sales WakeUP
How to Turn Negative Feedback into a Positive
Negative feedback about floral arrangements (“too small,” “died too quickly”), delivery (“too late”) or customer service, alas, happens pretty...
Get the Word Out: No Lilies for Cats
With Easter around the corner, let’s avoid sending any customers on an emergency trip to the vet. As you may know (and your customers may not),...
Take 75 Percent off Postcards, Posters and Stuffers in SAF Store
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American...
What’s On Your Valentine’s Day To-Do List Calendar?
It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day...
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
6 Ways to Capitalize on Engagement Season
Let us take a moment to give thanks that the not-so-nice political commercials that dominated airwaves for much of this year have finally come to an...
Print, Copy and Distribute Poinsettia Brochures and Fliers
Consumers appreciate education and show loyalty to businesses that give it to them. This holiday season share poinsettia knowledge — such as history...
‘Ladies Night Out’ Sets the Mood for Holiday Shopping
In early November, Blumz…by JR Designs hosted “Ladies Night Out” at its Ferndale and Holly, Michigan locations. The party-like atmosphere, complete...
FREE! Small Business Saturday Marketing Materials
Three ready-to-use and three customizable templates for Instagram Stories are among the free marketing materials available to promote your business...
3 Marketing Ideas to Drive New Valentine’s Day Sales
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of...
Open House Draws Crowd, Moves Merchandise
While many people were still coming down from Halloween’s sugar high, employees at Furst the Florist & Greenhouse were swiftly swapping out...
Nielsen’s Florist Celebrates 75 Years with Open House, Front-Page Article
A milestone anniversary is helping one Society of American Florists member shop engage with its community and stay top-of-mind with customers...
Convention Handouts: Your ‘Cheat Sheets’ for Top-Notch Education
During SAF Amelia Island 2019 in September, 60 expert speakers and panelists came together in 44 educational sessions and events on targeted issues...
What Makes Payroll Tricky?
The answer to that question and other essential flower shop accounting, financial management, and benchmarking best practices that's specific to the...