Money motivates. It’s a simple yet powerful fact that you should use to your advantage to get more performance from your team while simultaneously...
Money Motivates: How to Make Incentives Work for Your Store
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Sales WakeUP
Turn Midsummer Slumps into Summertime Celebrations
The warmest months of the year don’t signal a slowdown in flower buying in one Scandinavian country. During the first week of summer, people in...
New Vehicle Graphics Help Wholesalers Promote Local Florists
The Society of American Florists is helping wholesalers promote buying flowers from local florists, with three new van decal graphics, available for...
Turn ‘Summer Slowdown’ into Customer Service Training Time
A summer slowdown is no reason for your staff to idly stand around. In fact, a little “free time” is an excellent opportunity to work on your...
Virginia Florist To Hold 13th Anniversary Party
Who says you need to wait for a milestone — or even a round number — year to hold an anniversary party? With all the challenges facing florists,...
Beat Summer Slowdown With Pop Up Concept
Absent any major gift-giving holidays, the summer months can spell long, barren days for retailers. This year, a Michigan florist has an idea to...
Customer Experience Key to SEO Success
Years ago, cramming website copy with meta tag keywords was all it took to achieve a top ranking in Google results. These days, the search engine...
5 Ways to Offer Personalized Customer Service
Shoppers today don’t just appreciate a personal touch from retailers — they expect it. Fortunately, “personalized customer service is one area where...
California Grower Launches ‘American Princess’ Bouquet
Cognizant that millions of people tuned in to watch “Suits” actress Meghan Markle tie the knot with Prince Harry, Duke of Sussex on May 19 — many of...
Make Better Hiring Decisions with Hortica
When it comes to hiring, you want to make sure you’re making the right choice. Finding quality employees who’ll do a quality job is key to any...
Lush, Untamed Roses to Delight Royal Admirers
An estimated 29 million people tuned in to watch the royal wedding of Meghan Markle and Prince Harry on May 19 — and you can be sure that...
The Marketing Opportunity Lurking in Your Email Signature
Anyone who’s ever engaged in a heated argument knows the satisfaction of getting in a good last word. The same philosophy should apply to your email...
Take a Cue from Hollywood and Make Some Summer Blockbusters
Memorial Day weekend is upon us and, as people head out to catch the latest summer blockbusters (“Solo: A Star Wars Story” or “Deadpool 2,”...
NYC Florist Taps Into Pop Culture for Mother’s Day
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two...
Sincere Apologies, Gestures Cure Customer Complaints
Dealing with angry, disappointed customers is an unfortunate reality of retail — especially in the aftermath of a busy holiday. But it doesn’t have...