By Mary Westbrook “I would like to have the SAF logo on my website,” a member florist wrote the Society of American Florists recently via the...
SAF Member Logos Promote Your Professionalism
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Sales WakeUP
Stock Up with 75 Percent Off SAF Postcards
Postcards are an effective way to alert current and potential customers your shop’s services and specials. The Society of American Florists offers...
SAF Slashes Prices on Statement Stuffers
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...
Bring in the Bachelorettes
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many...
Generate Foot Traffic, Fun With Christmas in July Party
Need a way to beat the heat — and the infamous summer sales slump? Get in the holiday spirit. A Christmas in July party is a fun way to stand out in...
‘What’s Your Price Range?’ and Other Sales-Busting Phrases
Imagine: A customer calls in, bursting with pride about the impressive promotion his favorite niece has landed. He can’t say congratulations in...
SAF Resources to Help You Win More Corporate Accounts
Have a little time this summer to think strategy? You aren’t alone! A Society of American Florists member recently asked our team via Live Chat for...
Retail Group Predicts Near-Record Spending on Father’s Day
If a new survey from the National Retail Federation proves correct, Americans are ready to show the dads in their life some love this Father’s Day....
Why Saying ‘No’ Can Grow Your Business
If you want to grow your business in the next year, you may need to learn to say “no” a whole lot more often. That’s advice from Derrick Myers, CPA,...
Want to Hold Customers’ Attention? Focus on ‘How To’ Content
Alert: By the time you finish reading this sentence, you may…already be bored. In our age of Instagram, Twitter, Facebook and YouTube, people’s...
2 ‘Secret’ Sales Opportunities to Leverage Now
Need a little sales-pick-me-up around your business this summer? Um, yes, please! Look to grooms and in-store workshops if you want to leverage...
Creative Ideas to Boost your Father’s Day Sales
Let’s face it, dear ol’ dad sometimes gets the short stem when it comes to expressing sentiments with flowers. However, by using practical items as...
Is Your ‘Nice’ Staff Hurting Sales?
Here’s something you probably want to hear from customers about your sales team: “Everyone is so nice!” Nice is good, right? Actually, when it comes...
How to Answer Your Customers’ Toughest Questions
“Why are your prices so high?” “Why do you charge more than the florist down the street?” “You guys did it for me last time I was here. Why not this...
Where to Source Flowers for Petal It Forward? Just Ask.
One secret to success for hosting a local Petal It Forward event on Oct. 24? Don’t be afraid to ask suppliers for help — they most likely want to...