Customizable Petal It Forward event materials can help promote the October 24 event. SAF provides members with a Flower Card Template and a T-Shirt...
Have You Ordered Petal It Forward Flower Cards or T-Shirts?
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Publicity Pointers from Petal It Forward Superstars
 Before hosting KSAZ Channel 10 reporter Carmen Blackwell, Denham practiced talking points with her marketing manager. “You really only have about...
5 Questions to Ask Your Team the Week After Mother’s Day
While you and your staff can still recall details ask questions, hold a team debrief on what went right, what should be improved upon with Mother’s...
Nine Social Media Ideas to Post for Mother’s Day
Post this message on social media with a photo of one of your custom floral designs. “Super moms deserve superior flowers from (shop name) this...
3 Spring Design Trends to Perk Up Sales
Pop quiz: Who is in charge of profitability at your store? If you said, “the owner” or “the manager,” we’ll understand, but according to industry...
Five Easy Ideas for Mother’s Day Social Media Marketing
Looking for inspiration for your social media posts during the lead up to Mother’s Day? “Get personal,” said SAF Vice President of Marketing...
Steal these Ideas for Mother’s Day Social Media Posts
“With Mother’s Day around the corner, it has us thinking about our moms! What is it about your mom that you love? Tell us below!” Post this message...
How to Market and Sell in a College Town
Caps and gowns will soon be replacing T-shirts and jeans for many college seniors and that means booming business opportunities if you have an...
Pitch #StressLess Stories to Earn Local Publicity
Stress abounds. According to Wakefield Research, 68 percent of people experience stress on a weekly basis and 32 percent endure it daily. “Pretty...
Remind Customers Now About Administrative Professionals Week
Administrative Professionals Week kicks off next week. Has the gratitude-filled event fallen off your radar, or your customers’? If so, you have...
Promote #FlowerPower with SAF #StressLess Social Media Calendar
“How did this make you feel? We have lots more to delight your senses. Come on by to stop and smell the flowers and experience a moment of calm....
14 Floral Photos to Post during Stress Awareness Month
Communion Crowns Help Illinois Shop Court New Customers
First communion, a tradition for young Catholics (typically 7-year-olds), is just around the corner. For more than 30 years, Lake Forest Flowers in...
Customer Service Pro Shares Tips on Online Review Management
It’s the end of a long day. You’re beyond ready to get home. Suddenly you get a notification. A dissatisfied customer has given your shop a...
How Better First Impressions Lead to Higher Phone Sales
You know the old expression, “you never get a second chance to make a first impression.” For phone sales at retail flower shops, that adage is...