Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop...
Hallmarks of an Effective Prom Menu
read more
Sales WakeUP
Partnering with Popular Illustrator Boosts Boston Shop’s Visibility
Collaborating with a popular local illustrator has helped a Boston-area flower shop grow its following, while also depicting flowers as a work of...
SAF Offers New Stress Awareness Month Social Media Content Calendar
Stress Awareness Month, observed annually in April, is when public awareness is raised on stress with health groups and news outlets highlighting...
Toy Flower Crown Provides Fun, Unexpected Marketing Opportunity
You never know when inspiration will strike. During her past few trips to the bank, Tiffany Fulton Jones, of Blomma Flower Farm in San Clemente,...
Tuxedos Boost Ohio Shop’s Prom Biz
Two years ago, Schneider’s Florist became the go-to source for teenage boys preparing for prom in Springfield, Ohio thanks to a new offering:...
Texas Shop Hosts ‘Spring Fling’ to Boost March Sales
For years, Debbie’s Bloomers held its annual open house at the start of the holiday season. But in 2018, the El Paso, Texas shop decided to try...
Michigan Florist Plans Events to Make Prom Dreams Come True
Prom, one of high school’s most celebrated rites of passage, is quite an expensive experience. According to a Visa survey, the average American...
Prompt APW Orders with Business to Business Postcards Portfolios
Administrative Professionals Week (APW), April 21-27, 2019, opens the door to cultivate new business clients or remind current clients of the value...
Enthusiasm Elevates Service, Sales Potential
Want to instantly improve customer satisfaction and your sales numbers? One word: emote. That’s the message sales Tim Huckabee wants all florists to...
3 Ways to Promote Women’s Day
Ready to build on the positive buzz you created in your community on Valentine’s Day? International Women’s Day, March 8, presents a variety of ways...
Highlight Your Female Staffers for Women’s Day
Looking for a way to promote Women’s Day that doesn’t feel overtly sales-y? Why not spend the week celebrating your female employees and sharing...
Review Notes, Employee Feedback for Future Holiday Success
Congratulations, you survived Valentine's Day! Hopefully you took time to savor some solitude (and maybe some of that V-Day chocolate or a bottle of...
Apply for AAF and Century Awards by March 1
Are you active in a community service organization? Has your company been in business since 1919? If you answered yes to either question (or both),...
Tips for Handling Post-Holiday Online Reviews
The busiest sales week has come and gone. And in its wake, you may have landed a bad review or two. Take it in stride — with an influx of...
Capitalize on His Guilt
Help Romeo out of the doghouse while making social media fans smile with the Society of American Florists’ “Exactly How Mad Is She?” graphic. When...