Floral Shop Accounting 101 Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices?...
Floral Shop Accounting 101
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Business Resources
SAF Creates New Tools to Promote Gifts for Grads
Graduations will look a little different this year with the evolving COVID-19 pandemic. But that means florists have new and different marketing...
Potential Pitfalls in Independent Contractor Classification
Many businesses have chosen to classify some on their payrolls as “independent contractors” instead of traditional employees. The distinction is...
SAF Explains New Federal Overtime Pay Regulations
Starting January 1, 2020, a new Department of Labor rule will make 1.3 million American workers eligible for overtime pay. What does the rule mean...
SAF Webinar Tackles Missteps in Service — and How to Fix Them
“What flowers do you want us to use?” “Is $55 OK?” “We have a delivery fee, too — is that all right?” If you overhear these kinds of cringe-worthy...
Looking to Improve Sales and Service? You May Need to Go Undercover
Ever wonder what your staff really sounds like to customers when they call to place an order with your store? Are they professional and efficient?...
SAF Slashes Prices on Statement Stuffers
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...
3 Spring Design Trends to Perk Up Sales
Pop quiz: Who is in charge of profitability at your store? If you said, “the owner” or “the manager,” we’ll understand, but according to industry...
Changes To Meals And Entertainment Tax Deductibility
As noted in the December 22, 2017 Week In Review, the Tax Cut and Jobs Act passed by Congress made significant changes to many portions of the tax...
Google’s ‘Small Thanks’ Campaign Offers Free, Personalized Marketing Materials
Have rave online reviews that you want to promote in-store, too? For a limited time, Google is offering small business owners a free marketing kit,...
Pricing Guidelines and Floral Shop Accounting 101
Where do you go when you need essential flower shop accounting, financial management, and benchmarking best practices? Does this crucial information...
Can Facebook Messenger Bots Make You More Productive?
How does selling more arrangements while having customer service questions answered at the same time sound? What if you could accomplish all this...
Poinsettia Care Tips
History and Legend of the Poinsettia Joel Robert Poinsett, who was an amateur botanist and the first ambassador to Mexico, first introduced...
New SAF Graphics Spread Holiday Cheer
“Season’s Greetings,” “Send an Instant Smile for the Holidays,” and “National Poinsettia Day” are new additions to the Society of American Florists’...
Give Poinsettia Flier and Brochure to Customers
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists...