When your business calls for a little more hauling power, you need a vehicle that can handle the job as well as the road. And with a long-lasting...
Members Save Big During Ram Commercial Truck Season
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Business Resources
Married Couples Try Vow Renewal Ceremonies
As more married couples renew their vows, vendors who are on the lookout for this work and know how to attract these couples stand to benefit. "With...
Members Receive Discounts on FCA Vehicles
Shopping for a new car or work vehicle? All SAF members and family members (in the same home) qualify for a $500 cash allowance on the purchase or...
Get COGS Under Control
If you’ve been a retail florist for a while, you’ve undoubtedly seen articles about Cost of Goods Sold (COGS). You know that if you are going to...
Best Practices for a Better Sales Analysis
Controlling cost of goods sold (COGS) is a function of two things: Your buying strategy and how well you stick to your pricing formulas in the...
Quick Tips on Conversions
If you’re like most florists, website revenue represents 30 to 40 percent of business. Many of these purchases are from local customers already...
Get Your Work Vehicle Ready for Summer Driving
It’s plain fact that certain vehicle components wear down with time and use. The effect is especially pronounced for work vehicles on the go all day...
Best Practices for Time-Crunched Customers (and Stressed-Out Staff)
We’ve all seen it happen: A frazzled customer starts blurting out an order (“I need tulips delivered to 123 Main Street by noon today!”) before your...
SAF Members Save Big During RAM Commercial Truck Season
Tackle the most intimidating jobs with a dependable Ram Commercial Truck. Right now, get a great deal during Ram Commercial Truck Season. The $500...
Florists Ponder Pricing Strategies
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...
SAF Women’s Day Campaign Reaches Hundreds of Thousands
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...
On Review Sites, Be Fast and Open to Improve Ratings
How far would you go to correct a handful of bad reviews on Yelp? In California, restaurateur Andrew Gruel told The New York Times how he recently...
Meet the Elite: SAF’s 2015 Outstanding Varieties Winners
Everyone loves a winner. This month's issue of Floral Management is flush with them. From the winners of SAF’s annual awards, to the floral...
How Some Mini Pumpkins Saved Thanksgiving For One Oklahoma Florist
Do you struggle to sell the traditional Thanksgiving centerpiece: a long and low candelabra design? You're not alone. After watching Thanksgiving...
Customer Service Protocol Empowers Employees to Put Out Fires
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these...