While a summer slowdown might not benefit your bottom line right now, some florists use it as an opportunity to try new things and seek new revenue...
3 Ways to Make the Most of Summer Downtime
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Design Tips
3 Design Room Hacks for a Seamless Holiday Season
Ready or not, the holiday season is upon us. With house décor installations, holiday parties, winter weddings and an influx of walk-in shoppers...
2 Stunning Holiday Designs that Play Up Texture
Shiny baubles. Twinkle lights. Candy cane stripes. Ribbon. Tinsel. Glitter. It’s the most ostentatious time of the year! Mindful that many customers...
Put Thanksgiving Designs Front and Center
Walk into any grocery store in America and you'll find giant displays of canned pumpkin, green beans, sweet potatoes, corn, stuffing, marshmallows,...
Veteran Event Florist Shares Tricks, Tools and Time-Savers
Have you ever devoted hours to crafting the perfect boutonniere, only to see it crumble on a suit jacket because it wasn’t attached correctly? "I...
Designers to Compete for Top Honors at Sylvia Cup in Palm Springs
The clock is ticking. The pressure is on. The competition for top honors is stiff. And the pay-off? Cheers, accolades, the admiration of your peers...
Millennial Floral Designer Talks Shifts in Customer Expectations
With Pinterest dreams and Martha Stewart moms, millennial customers have plenty of ideas — and florists are the pros tasked with crafting those...
New Two-Minute Trends Resource Center Helps Members Market Their Business
Looking for a new pitch to promote your shop’s floral services to business clients? Want to draw in business from interior designers or architects?...
Stop With the ‘F’ Word!
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said....
Floral Designers Praise Pantone’s Purple Pick
Joy to the world! The Pantone Color Institute has selected its 2018 color of the year and it’s especially “florist friendly.” Last week the...
Stock Your Store with New ‘Model’ Stems
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These...
Attract Millennials with Smaller Designs at 1-Day Profit Blast
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...
Laura Daluga, AIFD, puts together a spectacular bouquet at SAF’s 1-Day Profit Blast
See how Laura Daluga Aifd puts together this spectacular spiral hand tied bouquet in just 11 minutes at SAF’s Profit Blast. Posted by Society...
Learn the Art of Floral Couture in Palm Beach
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among...
Children’s Design Class Builds on Movie Hype
As everyone in the industry knows, flowers express emotions. A flower shop in Boonton, New Jersey, is taking a very literal approach — an...