One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere....
Palm Beach Offers Chance to Showcase and Check Out New Products
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Design Tips
To Capture Millennial Customers, Think Small
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
Are You Leaving Money on the Design Bench?
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are...
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...
Every Order Deserves the Royal Treatment
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
Presidential Election Colors Design, Floral Trends for 2017
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is...
Prom Resource Center
Teens (more likely their parents) shell out anywhere from $700-$1,200 on prom today — and they’re not skimping on the flowers. Retail florists...
Put Last Weekend’s Garden Roses to Good Use
Chances are you have a bride (or 10) using garden roses for her nuptials this summer. And, more than likely, you'll end up with a few spare stems...