More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best...
Florists Armed with Inspiration and Knowledge After Profit Blast
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Events & Education
Drive Sales With Frictionless Ecommerce Experiences
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the...
What’s Your Exit Strategy?
Whatever your timeline for retirement looks like, there’s no better time than now to start planning for the succession of your business. That’s...
Digital Marketing That Goes the Distance
When sales are slow at Sweet Psalms Florist in Conyers, Georgia, owner LaToya Ferguson deploys a multi-channel digital marketing strategy — which...
5 Ways to Save Time With AI
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to...
SAF Phoenix 2023 Taps Top Experts
A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th...
Meet the Contestants Vying for the Sylvia Cup
They are up-and-coming floral designers, successful business owners, college students and teachers. Some are regulars on the design competition...
SAFPAC Gears Up for Election Season with Phoenix Fundraiser
As Capitol Hill enters fundraising season and an election year, the Society of American Florists’ political action committee is gearing up to make...
Florida Designer Wins Sylvia Cup at SAF Phoenix 2023
Michael Smith, AAF, AIFD, FDI, FSMD, owner of Artistic Designs Unlimited Inc., in Marianna, Florida won the 54th annual Sylvia Cup Design...
Stars of the Industry Honored at SAF Phoenix 2023
Consumers can enjoy a vase of flowers longer than ever while florists can minimize shrink, thanks to the research of University of Florida...
‘Amistad’ Double Oriental Lily Wins Outstanding Varieties Competition
'Amistad’, a light pink double Oriental lily presented by Sun Valley Floral Farms, charmed judges with its soft coloring, elegance and grandeur to...
State of the Industry: Plenty of Reason to Celebrate
As the industry takes action to overcome its biggest challenges, there is reason to celebrate, said the Society of American Florists’ CEO, Kate...
Profit Blast Offers Strategies to Conquer the Holiday Frenzy
Leah Van Ness of Montville Florist in Uncasville, Connecticut, is feeling confident about handling the coming holiday frenzy. That’s because earlier...
Does Next Gen LIVE! Deliver? Bosses Say ‘Yes’
Like many other leaders at floral companies, Mike Black is concerned about getting the next generation of floral professionals to commit to the...
4 Benefits of Next Gen LIVE!
New connections, world class education, and a bigger perspective of the floral industry — all in a destination city. The Society of American...