The Society of American Florists is planning to take its federal advocacy work—and its annual legislative fly-in event, Congressional Action Days...
SAF Elevates 2024 Advocacy Presence
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Events & Education
Drive Retention and Sales with Behavior Insight
Do you have a customer who is a perfectionist? Or a colleague who is a people pleaser? Do you get anxious when people don't return emails? These...
Plug Into the Power of AI in Miami
[mom_video type='vimeo' id='831924420' width='900' height='506']Exactly what is artificial intelligence, and how can it help floral pros? [gap...
Tap Into Trends
As Wendy Rockcastle left Talmage McLaurin’s 2023 Flower Trends Forecast presentation at the Society of American Florist’s annual convention last...
Turbulent Times? Turbo Charge Your Business in Phoenix
There’s little business owners can do to control the inflation and economic uncertainty that’s dominating...
From Conception to Customer: The Story of Floral Hard Goods
Hard goods, from vases to pots and even mechanics like foam and plastic pillows, play a big part in making beautiful arrangements — but how much do...
Go Behind the Scenes of the Floral Supply Chain
Whether they work in retail, manufacturing, wholesale or on a flower farm, busy floral professionals in all segments of the industry are...
Learn to Communicate Like a Pro
The most sought-after skill set in business, according to a Wall Street Journal/Harris Interactive poll of top executives and recruiters, is...
‘Friendships are Flourishing’ From Next Gen Connections
As a fifth-generation florist at her family business, Nicole Palazzo, AAF, already knew many members of the industry, but she didn’t have...
Tap Into the ‘Experience Economy’
We are living in an experience economy, where social media chronicles meals and vacations, and 76 percent of consumers say they'd prefer to spend...
Dig In to Digital Strategy in Miami
With 53 percent of the world’s population on social media and 80 percent of consumers buying products in response to seeing social media content,...
Does Your Customer Service Drive Repeat Sales?
There’s welcome news on the business pages. Not only did the March Consumer Confidence Index rise slightly from February, but the research firm...
ISO Career Development and Industry Peers? Next Gen LIVE! Delivers
At 33, Carrie Moore is a young business owner, navigating the ups and downs and ins and outs of running her Custer, South Dakota flower shop. But...
Floral Pros ‘Show Off’ Size, Global Scope of Industry
Growers, wholesalers, retail florists and others with ties to the industry met with 70 congressional offices in Washington, D.C. on March 21 during...
Make Third-Party Delivery Work for You
Faced with labor shortages and increased costs, more and more florists are turning to third-party delivery services to grow their business and save...