Remember those Staples commercials with the elusive “easy button”? While that particular contraption does not exist (if only!), there are plenty of...
Expert Tips from a CPA to Get You Through the Holidays
Hustling to find reliable, friendly seasonal drivers during the most wonderful time of the year? Try reaching out to senior citizens, suggests Paul...
AAF to Induct Four Honorees in Palm Beach
The Society of American Florists will honor four professionals with induction into the American Academy of Floriculture (AAF) during the Stars of...
Growers Turn Outstanding Varieties into Marketing Gold
Seeing 5,000-plus stems of the best flowers and plants on the market is a special experience for those who wander through the Outstanding Varieties...
2018 Petal It Forward Event Set for Oct. 24
The Society of American Florists’ 2018 Petal It Forward campaign date is set for Wednesday, Oct. 24, 2018, and now is the time for industry members...
Want to Compete Online? Learn to Drive Local Orders to Your Shop
Florists are busy all day — designing, interacting with customers, managing supplies, costs and staff and maybe drinking a cup of coffee (or 12) —...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
CAD Participants to Ask Congress to Support Three Floral Issues
Asking Congress to protect floriculture’s workforce and invest in floral research is what nearly 100 retailers, growers, wholesalers and suppliers...
Watch SAF Lobbyists Explain CAD ‘Asks’ on Facebook Live
Coming to the Society of American Florists’ Congressional Action Days in March and wondering what exactly the trade association does for the...
CAD to Include White House Briefing
The Society of American Florists has confirmed that its 38th Annual Congressional Action Days, March 12-13, will include a special opportunity for...
Major Garrett, Rep. Jimmy Panetta Tapped for CAD
The Society of American Florists added a high-profile political TV news reporter and one of the floral industry’s biggest advocates in Congress to...
‘Bring a First-Timer for Free’ to Congressional Action Days
The Society of American Florists’ Congressional Action Days drew its largest crowd in more than a decade last year with 119 growers, wholesalers,...
CBS News Chief White House Correspondent to Share Insider’s View at CAD
Viewers of CBS News broadcasts and "Face The Nation" will recognize the new speaker added to the lineup at the Society of American Florists’ 38th...
CAD to Kick Off with Insiders from Both Sides of the Aisle
Talking to lawmakers on Capitol Hill about the floral industry’s legislative priorities is the draw of the Society of American Florists’...
Millennial Designer to Deliver Popular Gift Trends in Omaha
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight...