Teleflora Ad Honors Those Who Orchestrate Holiday Magic
It’s the most wonderful time of the year! It’s also the most hectic time — especially for mothers responsible for decorating, shopping, wrapping, cooking, writing and addressing holiday cards, et al. Recognizing the work behind the whimsy, Teleflora gave a nod to the...New York Florist Shares Business, Labor Advice with Forbes
Finding, training and (especially) retaining talent is an ongoing struggle for floral businesses around the country. In a recent Forbes.com article, one New York City florist addressed the challenges of staffing a small business in a tight labor market head on. Nic...David Austin Unveils New Wedding Video
Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An English Country Wedding,” that celebrates a “very special occasion festooned in glorious roses from their cut rose...2 Fall Floral Designs that Put a New Twist on Orange
The color orange, emblematic of foliage and pumpkins, is an omnipresent player in fall floral designs around the country. Scotts Flowers is no exception. But at the New York City flower shop, designers like to use the hue in unexpected ways, eschewing the predictable...BloomNet Establishes Fund within AIFD Foundation
In honor of its 40th anniversary, the American Institute of Floral Designers Foundation announced its capital campaign: the Lifetime of Learning Fund, an initiative of collective giving to provide continuing education and inspirational experiences. BloomNet is the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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