SAF reached out to Fever, a global platform for live events, to ask that they reconsider their marketing message in social media ads. A global...
Economic pressures, increased competition and shifting consumer behaviors contributed to mixed December holiday sales for florists, according to a...
As Valentine’s Day nears, one overarching challenge looms large for the floral industry: Timing. Valentine’s Day falls on a Friday — with...
Next Gen LIVE! features two education sessions focused on practical AI skills. The sessions are led by Jen Barnard, AAF, of Fifty Flowers; Ryan...
Since his inauguration Monday, President Donald Trump announced he would impose 25% tariffs on imports from Canada and Mexico, and a 10% tariff on...
Installing living walls is one of many plant services that Interior Plantscape of Wisconsin offers. The Appleton, Wisconsin business and others use...
Businesses in the floral industry are organizing to help their colleagues impacted by the recent wildfires in Los Angeles. The effort will go...
https://vimeo.com/1043762690?share=copy Editor’s Note: The Pivot Point is a new video series that explores floral professionals’ bold decisions and...
Many Americans are not familiar with the word “horticulture;” they see it as a hobby, not a career, according to research from Seed Your...
A customer at House of Flora in Hartford, Connecticut, bought a large bouquet of yellow roses for Día de la Flor Amarilla (Yellow Flower Day), in...
Carma White, of Four Seasons Flowers in San Diego, has been extra vigilant about checking her bank accounts since she was the victim of check fraud...
https://vimeo.com/1044359884?share=copy Next Gen leaders are uniquely positioned to drive change in the workplace — and the industry — thanks to...
In 2024, the floral industry navigated a year of transformations marked by business changes, challenging weather incidents and general uncertainty —...
In a year that brought a changing political landscape, two destructive hurricanes, new findings on sustainability, business consolidations and...
The floral industry honored the legacies of several leaders who died this year. Kenneth Royer, AAF Kenneth Royer, AAF, a lifelong industry...