When U.S. florists think of popular flower holidays, Valentine’s Day and Mother’s Day logically come to mind. One cultural holiday that doesn’t get...
Boost Sales with Flowers That Bring Dia de los Muertos to LifeÂ
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Floral Industry News
3 Things to Do Before Petal It Forward Oct. 16
Petal It Forward has bloomed into a beloved annual event thanks to the hundreds of floral businesses that participate each year — and the Society of...
A Step-by-Step Guide to Mastering Reels Â
Instagram is always changing, which means your content needs to change, too. Social media users are hungry for video, and the algorithms reward...
Flower Sale or Fail? Florist Fumbles Sweet Sixteen OrderÂ
Are your sales reps truly listening to customers to find opportunities to personalize orders and earn your business more revenue? The Flower...
New Webinar Series Introduces Students to HorticultureÂ
https://vimeo.com/1007805766?share=copy Seed Your Future, the initiative that’s helping create a pipeline of talent for the horticulture and...
Beware the Adult Bully
Susan has been working at the flower shop for 30 years and prided herself on being the star designer. Then came Bob, a novice, who quickly...
Customize Your Petal It Forward Strategy Â
Country Flowers and Gifts in Emory, Texas, found success holding its Petal It Forward giveaway in the school drop-off line. Karen Young asked...
Survey: Sustainability Gains Momentum in Floristry Amid BarriersÂ
Findings from a recently released survey indicate most florists have incorporated sustainability into their business models — and are eager to do...
Spread Joy and Boost Your Business Oct. 16 with Petal It ForwardÂ
A Broward County (Florida) sheriff's deputy joined florist De La Flor Florist & Gardens in handing out flowers to unsuspecting strangers during...
Elevate Your Brand Recognition
What is the true ROI from all your time and energy spent generating social media content? Often, the kneejerk answer is that social success should...
Grow Local Talent with Green Career Week
Fernando Ortega, sales manager at Jet Fresh Flower Distributors, visited a Miami-area high school to talk about career options in the floral...
Digital Power Up: Capture More Sales with Local PagesÂ
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
Retailers ‘Inspired’ After Industry GatheringÂ
More than 500 people attended SAF Miami 2024, which featured 20 educational sessions, keynote speakers, competitions a Supplier Expo and more. The...
Stars of the Industry Honored at SAF Miami 2024Â
Steve Daum (third from right), accepted the Floriculture Hall of Fame award on behalf of his father, the late Paul Leonard Daum. Pictured from left...
Sun Valley’s Legacy Continues Under Continental Floral GreensÂ
Continental Floral Greens is leasing Sun Valley Floral Farms and will continue to produce many varieties, including the "Spirit Series" ilex bred by...