As COVID-19 continues to affect the balance sheet of floral industry businesses, SAF reached out to Congressional leadership this week to highlight...
SAF Advocates for Wholesaler Tax Relief on Credit Defaults
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COVID-19
5 Last-Minute Tactics for Mother’s Day Success
On the heels of hosting eight weeks of webinars about persevering through the COVID-19 pandemic, Society of American Florists CEO Kate Penn appeared...
For Florists, Evolving State Rules Create New Twists and Turns
By May 8, some 30 U.S. states and territories will no longer have stay-at-home orders — a count that includes those areas that never instituted a...
Ahead of Mother’s Day, Check Your Google Listing
Try using Google to search for florist listings in your city, or Google Maps to get directions or a phone number for your shop, and you might be...
Florists Share Strategies for Reopening
In a recent Society of American Florists webinar, representatives from retail flower shops that have closed and reopened their businesses during the...
Putting Downtime to Good Use
The dot com bubble, 9/11, the Great Recession — there have been several crises in Nic Faitos’ 25-year career, and he’s survived them all. But the...
As COVID-19 Restrictions Grow, Some Floral Businesses Receive Waivers
As business owners work to understand parameters of new local and state COVID-19 regulations regarding business closures, some floral industry...
SAF Secures Grower Aid through USDA
As floriculture continues to feel the devastating economic impact of COVID-19, SAF has successfully advocated to bring some relief to growers via...
Industry Groups Advocate for Additional PPP Funding
The Society of American Florists and several other floral industry organizations have rallied their members to ask Congress for additional funding...
SAF Creates Mother’s Day Resource Page
Mother’s Day 2020 will pose a host of challenges this year — but it could also be an important (and needed) sales opportunity during the crisis for...
SAF Launches Mother’s Day Webinar Series
From left to right: Bill LaFever, PFCI, of Bill Doran Company in Rockford, Illinois, David Armellini of Armellini Industries in Miami, Rodi Groot of...
SAF Advocates for Grower Aid through USDA
As U.S. floriculture producers see sales drop dramatically year over year due to the COVID-19 crisis, the Society of American Florists is actively...
SAF Answers Federal Aid FAQs
A $2 trillion stimulus package offers a lot of hope and help for floral industry professionals whose businesses have been upended by the COVID-19...
SAF Continues Push for Grower Aid
The Society of American Florists this week continued its push in Washington to ensure that industry growers receive a portion of the $9.5 billion...
Industry Leaders Discuss Holiday Supply Chain
The first few days of April brought signs that demand is beginning to pick up along the floral industry supply chain — a potentially encouraging...