Obituary: Donald E. Hook 1930-2022
Donald E. Hook, AAF, former president of the Society of American Florists and long-time owner of Pittsburgh Cut Flower, died March 20. He was 92. Hook had a deep love of flowers and the floral industry, which according to family and friends was inspired by his early...CalFlowers Brings ‘That Flower Feeling’ to ‘Life in Bloom’
He’s back! J Schwanke, AAF, AIFD, PFCI, returned to national television earlier this month with the fourth season of his award-winning PBS show ‘J Schwanke’s Life in Bloom.’ This season the program, which promotes the benefits of incorporating flowers into...Create Care Sheets to Help New Plant Parents Succeed
Year after year, houseplants have a growing mass appeal. But when it comes to caring for them, many people are clueless. In the latest issue of Floral Management, contributing writer Julie Martens Forney spoke with two florists about how they set up new plant parents...Use SAF Tools to Promote Stress Awareness Month
April is Stress Awareness Month and the media will be focused on all things stress-related, including how to stress less. Join that messaging by letting your customers know that flowers are scientifically proven to provide a sense of calm and can play a significant...Florists Find Inspiration and Growth Strategies in Albany
Mary Jones’ two younger employees have sought to expand their education through college classes and with training at other flower shops. “I thought, wouldn’t it be great to pull it all together and have some formal education very specific to our industry, very...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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