‘Alma’, a bright white daisy spray mum with a green center from breeder Deliflor, took top honors last week, winning Best in...
‘Alma’ Takes Top Honors at SAF’s Outstanding Varieties Competition
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Floral Industry News
Hundreds Gather in California for SAF Palm Springs 2018
Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral...
Beloved Designer, Longtime SAF CEO Inducted into SAF’s Floriculture Hall of Fame
A floral designer known for her warmth, talent and passion received the floral industry’s highest honor posthumously last week, when she was...
Charlie Hall, Ph.D., Receives Paul Ecke, Jr. Award
Charles R. Hall, Ph.D., Professor & Ellison Chair in the Department of Horticultural Sciences at Texas A&M University, received the 2018 SAF...
Deborah De La Flor AIFD, PFCI, Honored with Tommy Bright Award
A Florida florist, beloved for her inventive design talent, business savvy, witty commentary and effusive personality, received the industry’s...
42 States Prepare to ‘Petal It Forward’ on Oct. 24
Floral industry members in 42 states and the District of Columbia have notified the Society of American Florists of plans to participate in this...
Texas Florist Wins 50th Annual Sylvia Cup Design Competition
When Rey Rodriguez, AAF, AIFD, TMFA, of The Gypsy Florist in Austin, Texas, stepped into a hotel ballroom last week for the Society of American...
Members Elect New Leaders to SAF Board of Directors and Councils
Members of the Society of American Florists elected three new leaders — one from each segment — to serve on its Board of Directors during SAF Palm...
Social Media Pro to Talk Best Practices in Portland
Two hours. That’s how much time the average consumer now spends on social media every day. The questions become: What can you do to grab some of...
SAF Member Talks Industry Issues with Congressman
At a small political gathering last weekend, a Society of American Florists board member had a substantial one-on-one conversation with an...
One Year After Harvey, Houston Florists Recall Challenges, Camaraderie
Three hundred and seventy seven days have passed since Hurricane Harvey hit the Gulf coast of Texas, inundating the Houston metropolitan area with a...
SAF Urges USDA to Improve Data Collection for Floriculture Crops Summary
The Society of American Florists recently submitted a letter to the United States Department of Agriculture, suggesting changes to improve the...
Sylvia Cup to Test 19 Floral Designers at SAF Palm Springs 2018
Among the 19 floral designers participating in the 50th Annual Sylvia Cup Design Competition at SAF Palm Springs 2018 are 12 members of the American...
Field to Vase Dinner Comes to SAF Palm Springs 2018
Wishing you could attend the event that fetched Floral Management’s 2017 Marketer of the Year Award? Now’s your chance: Thanks to Certified American...
Industry Members Share Tested Time Savers for ‘Petal It Forward’
Who wouldn’t want to participate in a nationwide giveaway that promotes the benefits of flowers, positions their business as a trusted and...