Florists Turn to Crowdsourced Delivery
Crowdsourced delivery is changing the business model for some retail florists, offering new ways to expand their geographic reach, grow sales, meet the sales surge at holidays, offset shortages of shop drivers, and handle last-minute orders. Retailers of all types...Tap Into Plant Power
Plants continue to be a hot-selling item in flower shops. To help you capitalize on the plant craze, the Society of American Florists’ learning hub, Career Connection, has a collection of plant resources. Designed to help you select plant inventory, inspire your...Florists Set Sights on Valentine’s Day After Delivering Strong December Sales
On the heels of a successful — yet challenging — December, almost half of the florists surveyed by the Society of American Florists say they are expecting Valentine’s Day sales to increase over last year — even in the face of ongoing concerns about weather,...Plant Parents Will — and Want to — Pay More
Houseplants have plenty of appeal. They make people happy. They beautify homes. And for the retail florist, they can provide high profit margins. A recent study by the Floral Marketing Fund found that consumers who bought houseplants during the pandemic were willing...Three Strategies for a Successful Valentine’s Day
Supply issues, staffing shortages, the ongoing COVID-19 pandemic — all these factors once again pushed florists to devise new strategies to handle the December holidays while simultaneously keeping businesses running smoothly and customers happy. Some of the lessons...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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