In many ways, International Women’s Day sounds like the ideal holiday for the U.S. floral industry: The March 8 event encourages people to celebrate...
Florists Struggle with Messaging, Timing of International Women’s Day
read more
Floral Industry News
Floral Industry, Elected Leaders and Developers Wrestle with Flower Mart’s Future
The San Francisco Board of Supervisors passed a resolution yesterday aimed at solving a problem facing Bay Area floral industry business owners,...
Master QuickBooks at SAF’s 1-Day Profit Blast in Detroit
Your bookkeeper is already a QuickBooks expert — there’s no reason for you to know the nitty-gritty details of the accounting software, right? Think...
‘Early’ Easter and Passover Holidays Deliver Mixed Results
Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday...
Petal It Forward Prep: Invite Local Reporters and Plan Your Social Media Strategy
Generating traditional and social media coverage on the benefits of flowers is the goal of Petal It Forward, and the Society of American Florists...
2018 Petal It Forward Date Set for Oct. 24: SAF Seeks Industry Participation
For the fourth year in a row, the Society of American Florists is leading the industry in a nationwide feel-good promotional effort that shows...
SAF’s Instagram Promotion Puts Prom Flowers on Teens’ Radars
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has...
After Humboldt Broncos Crash, Florist Comforts Community
As community members grieve the loss of 15 people —mostly young players — associated with a Canadian hockey team, a local florist has been reaching...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
D.C. Florist Speaks at Event Honoring Martin Luther King Jr.
A local florist — and longtime Society of American Florists member — was a featured speaker at an event last week in Washington, D.C., that...
FTD Teams Up with Certifying Agency for Green Effort
A new partnership between FTD and a certification programmed aimed at identifying “green” businesses could help some florists better market their...
Researchers to Floral Industry: Market Mother’s Day to ‘Big Floral Spenders’
A floral industry market research group is predicting a strong Mother’s Day this year — and they’re warning against under-selling to a demographic...
2017 Petal It Forward Date Set for Oct. 11: SAF Seeks Industry Participation
For the third year in a row, the Society of American Florists is leading the industry in a feel-good giveaway that reminds consumers and reporters...
5 Retail Florists Share Best Practices in Customer Service
Not long ago, Anthony Baradhi of Flower Station in Somerset, New Jersey, decided to put himself in his customers’ shoes. For the role-playing...
Scotts Miracle-Gro Passes Tax Cut Benefits On To Employees
In response to passage of the Tax Cuts and Jobs Act in late December, the head of a Fortune 1000 company sent a staff-wide email announcing the...