More than 115 florists from 22 states gathered in Boston on Sunday for the Society of American Florists’ 1-Day Profit Blast, where they learned best...
Florists Armed with Inspiration and Knowledge After Profit Blast
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Floral Industry News
Florists Get in on Barbie Hype
The nation is in a pink frenzy following the July 21 release of the live-action Barbie movie, and some florists are getting in on the hype with pink...
Boost Back-to-School Sales
Back-to-school season is here, with many college students and children heading back to school in August. Use the Society of American Florists’ web...
Create Content That Sells
Planning a calendar of social media content that engages, informs and sells to your audience can be a tall task. In the July/August issue of Floral...
Put Artificial Intelligence to Work
Is artificial intelligence working for you? From writing emails to crunching data, AI is a useful tool for business owners, including those in the...
Drive Sales With Frictionless Ecommerce Experiences
In the drive to create seamless ecommerce experiences, the smallest details matter. How many clicks does it take to check out? One too many and the...
How I Did It: $3,000 in Sales From 6 Arrangements — In Just 1 Week
Editor’s note: This is a new series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved,...
Summer Travel and Extreme Heat Impact Flower Sales
Fewer weddings and events, more people traveling and extreme heat are compounding what’s already been a slow summer for flower sales for some amid...
Build a Pipeline of Workers in Your Community
The beginning of the school year is a great time to make connections with teachers and students to bring awareness to career opportunities in your...
‘Gourd-Geous’ Design Inspiration for Autumn
Goodbye summer, hello fall! School is back in session in some areas, and stores have rolled out fall décor. Have you thought about your fall lineup...
Member Spotlight: J.P. Varvarigos of Wellington Florist in Wellington, Florida
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
A+ Ideas For Back-to-School Promotions
Summer break is ending, ushering in a major shopping spree. The National Retail Federation predicts back-to-school spending to reach an unparalleled...
What’s Your Exit Strategy?
Whatever your timeline for retirement looks like, there’s no better time than now to start planning for the succession of your business. That’s...
SAF Raises Grower Concerns on New EPA Proposal
The Environmental Protection Agency is proposing a new rule that could drastically inhibit the ability to protect crops from pests and disease — and...
Incentivize Your Employees
Want to offer competitive pay and get the most out of your workers? Many florists have found success with incentive programs, and the Society of...