Kevin Keser has a message for florists who write off Administrative Professionals Week (APW) as a non-event: Don’t give up — there are plenty of...
To Generate APW Sales, Connecticut Florist Starts Early
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Floral Industry News
SAF’s Petal It Forward Inspires Charity Event in Idaho
You never know what a difference one bouquet can make — or how much traction a single promotion can have. On October 11, floral industry members in...
FNRI Receives Historic $1 Million in Funding
The Floriculture and Nursery Research Initiative (FNRI) has received $1 million in funding through the omnibus spending bill approved by Congress...
V-Day Report: 1-800-Flowers.com Focuses on Tech, Flower Shop Network Sees Orders Increase
On Valentine’s Day, 1-800-Flowers.com focused energy on connecting with mobile shoppers and streamlining interactions with popular voice-enabled...
George Boulton: 1936-2018
A longtime industry member and former Society of American Florists volunteer leader died March 18 from complications of myelodysplastic syndrome,...
House Subcommittee Head Pays Visit to Hortica
An influential congressman spent about an hour last week visiting a floral industry business. Rep. Rodney Davis (R-Illinois-13), chairman of the...
Stories from Capitol Hill: SAF Members Meet, Greet and Educate Lawmakers
Congressman Bob Goodlatte (R-Virginia-6) does not represent Mike Mooney. In fact, Goodlatte, the chairman of the House Judiciary Committee,...
Industry Members Honor Legacy of Tom Butler, AAF, PFCI
For the third consecutive year, industry members from across the country gathered to honor and celebrate the life of the late Tom Butler, AAF, PFCI,...
Marketer of the Year Alumni: Award Boosts Confidence, Motivation, Reach
Second-generation florist Rick Canale grew up reading Floral Management and, over the years, accumulated a long list of business owners he admired...
SAF Members Take to Congress – and the White House – During CAD
More than 90 Society of American Florists members representing all industry segments, three countries, 25 states and the District of Columbia,...
FTD and POPSUGAR Partner for Women’s Day Celebration
FTD joined forces last week with POPSUGAR, a global lifestyle media company, to create a pop-up flower market in New York City in celebration of...
Florists Bring Flowers to Forefront on International Women’s Day
Society of American Florists members marked International Women’s Day, Thursday, March 8, with a variety of creative initiatives, including design...
Despite Wintery Blast, Philly Flower Show Attracts Thousands of Visitors
The show must go on. Despite a nor’easter that pummeled Philly and neighboring towns in snow and heavy winds, the 2018 Philadelphia Flower Show drew...
Virginia Florist Designs Flowers for Billy Graham Capitol Viewing
Prior to his funeral March 2 in Charlotte, North Carolina, the Rev. Billy Graham’s remains lay in honor in the U.S. Capitol Rotunda for two days,...
Minnesota Wholesaler Generates Buzz Ahead of Women’s Day
Just in time for Women’s Day tomorrow, a wholesaler in Plymouth, Minnesota, received some high profile, positive news coverage for its holiday...