All around Union Square in downtown San Francisco last Saturday there were smiles, tears — even a marriage proposal — and there were thousands and...
California Grower Gives Out 100,000 Tulips in Downtown San Francisco
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Floral Industry News
Floral Professionals Mourn an Industry Icon
Last week, the industry lost an international expert in floral care and handling, an enthusiastic educator, a devoted volunteer and a friend to...
With a Mid-Week Holiday, Florist Saw Rush of Orders on Valentine’s Day
Valentine’s Day was a success for many florists — but the Wednesday holiday was also a last-minute hustle. That’s according to a Society of American...
Companies Cut NRA Ties After School Shooting
Major companies, including Delta Air Lines and United Airlines, have cut ties with the National Rifle Association amid intense scrutiny over the...
Washington Post Publishes Response from Asocolflores on Labor Claims
Asocolflores, the Association of Colombian Flower Exporters, contacted The Washington Post this week to refute claims made by a representative of a...
FTD Offers Scholarship Money to Attend SAF Convention
Dreaming of attending SAF Palm Springs 2018 but don’t quite have the resources to get to the education-packed event? FTD is awarding $20,000 in...
Arne M. Thirup, AAF: 1928-2018
A dedicated family man and a much-admired industry leader who advocated tirelessly for domestic flower growers died peacefully on Feb. 21. Arne M....
Watch SAF Lobbyists Explain CAD ‘Asks’ on Facebook Live
Coming to the Society of American Florists’ Congressional Action Days in March and wondering what exactly the trade association does for the...
CAD to Include White House Briefing
The Society of American Florists has confirmed that its 38th Annual Congressional Action Days, March 12-13, will include a special opportunity for...
In Florida, Flowers Offer Some Comfort in Face of Tragedy
When Deborah De La Flor, AIFD, PFCI, heard about the horrific mass shooting last week in Parkland, Florida, she could almost feel her heart breaking...
SAF Members Generate Positive Publicity for Valentine’s Day
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality...
Two-Thirds of Florists Predict Strong Valentine’s Day Sales
A mid-week holiday and a strong economy bode well for Valentine’s Day 2018. (Fingers crossed that the weather cooperates!) According to a recent...
SAF Taps Two Experts to Prepare CAD Participants
The countdown is on for the Society of American Florists’ 38th Annual Congressional Action Days, March 12-13, in Washington, D.C. If you have not...
SAF Member Gets T-Mobile to Change its Promo
Fast action by a florist got a major mobile communications brand to change its Valentine’s Day promotion. Nic Faitos, senior partner at Starbright...
Ann Taylor, Yoplait Encourage Customers to Buy Flowers
When women’s apparel company LOFT told Instagram followers to “Buy yourself flowers,” the floral industry applauded. Now LOFT’s sister brand is...