On Dec. 22, 2017, President Donald Trump signed into law the most sweeping tax bill since 1986. The 500-plus page bill was mostly forward-looking,...
How Will the New Tax Law Affect Your Business?
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Floral Industry News
National Retail Federation Predicts Sales Increase in 2018
After nearly a decade of tough times for retailers, the future looks rosy. On Monday, the National Retail Federation released its 2018 economic...
At CAD, Industry Members Engage – and See Results
It didn’t take long last year to prove that when floral industry members come together in Washington, D.C., their combined voices can make a big...
For a Former President, a Flower-Friendly Portrait
President Barack Obama’s official presidential likeness has a decidedly flower-friendly look. The portrait, painted by Kehinde Wiley and unveiled...
Teleflora Campaign Urges New Yorkers to Declare Their Love
On February 7, just in time for Valentine’s Day, Teleflora invited love-struck New Yorkers with a secret crush to come by Times Square and publicly...
Can Plants Feel and Communicate? New Research Raises Questions
Do you have some customers who truly, madly, deeply love their plants? (Ever been known to chat to flowers and plants yourself?) New research...
LOFT Tells Instagram Followers: ‘Buy Yourself Flowers’
A women’s apparel company the Society of American Florists contacted last Mother’s Day about negative floral references recently changed its tune —...
Negative Publicity Watch: SAF Responds to Brooks Brothers, The New York Times
Advertisers of men’s clothing, plants and home fragrances, Brooks Brothers, are among the companies alleging consumers are tired of flowers, they...
Philly Shop Capitalizes on Super Bowl Excitement with Raffle, Photo Ops
For a longtime business in Philadelphia, the Super Bowl — and the Eagles’ big win —provided plenty of opportunity to celebrate with their customers,...
Economy, Immigration Dominate President Trump’s State of the Union Address
In his first State of the Union address, President Trump told the country the United States is poised for “a new American moment.” In the address,...
Have Breakfast with Congressman Jimmy Panetta
One of the floral industry’s biggest advocates in Congress will deliver a “pep talk” to CAD participants before they meet with lawmakers on Capitol...
Retail Group Predicts Increase in Valentine’s Day Spending
Editor’s Note: Due to an editing error, we incorrectly reported on the National Retail Federation’s projected Valentine’s Day spending earlier this...
‘Two-Minute Trends’ Videos: 340,000+ Views and Counting
An informative video series showing how decorating with flowers inspires emotions and enhances commercial and residential spaces has racked up...
California Industry Members Assess Damage of Deadly Mudslides
Floral industry members in Southern California are reeling from a devastating two-month period that’s included wildfires, storms and deadly...
At Grammys, White Roses Send A Message of Hope
New York City florists received a wave of requests for white rose corsages and boutonnieres late last week, as stars planned their attire for the...