Prompted by criticism and concern over the evolution of Facebook, from social network to perhaps unintended monolith of modern culture, Facebook CEO...
Facebook’s Latest Algorithm Change — And How to Beat It
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Floral Industry News
Negative Publicity Watch: SAF Responds to AutoMaxx, Victoria’s Secret
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women's premium lingerie have in common? They rely on the same...
Danbury Mint Revives Negative Valentine’s Day Ads
“They're ba-ack!" The popular catchphrase from a mid-1980s horror flick haunted Jenny Scala, director of marketing and communications at the Society...
‘Bring a First-Timer for Free’ to Congressional Action Days
The Society of American Florists’ Congressional Action Days drew its largest crowd in more than a decade last year with 119 growers, wholesalers,...
A Flower Ranch Goes High Tech
Water is a precious — and expensive resource in California. Figuring out how to manage that water, while growing first rate flowers, has been a...
Immigration Reform, Like Government Funding, Remains Unsettled
After the three-day shutdown that started over the weekend, Congress has approved funding for the federal government until February 8. The shutdown...
SAF Week In Review Keeps Members in The Loop
Taxes. Health care. Labor. Immigration. Floriculture research. As the national floral industry trade association, the Society of American Florists...
Experts Weigh in on Tax Law Effects
In the wake of Congress’s substantial remodeling of the country’s tax code, the Society of American Florists brought in experts to help its members...
Tree Care Industry Association Names New President/CEO
The Board of Directors of the Tree Care Industry Association (TCIA) has announced that David White, CAE, will join the association as its new...
Red Poinsettias Still Rule
Christmas color trends may change, and Ultra Violet is the shade of the year, but when it comes to poinsettias — red remained the top seller for...
SAF Responds to 23 Cases of Harmful Floral Publicity
This Valentine’s Day season, the Society of American Florists has responded to 23 instances of harmful floral publicity to date. “That number will...
Nest, Shane Co. and Others Take Jabs at Floral Industry
A chain of seafood restaurants, a GPS navigation developer, a home security system maker and a popular group of jewelry stores. These are just some...
John L. Tomasovic Sr., AAF: 1935-2018
A legend in the plant industry, true gentleman, and the owner of a venerable family business in St. Louis, died January 11, 2018. John L. Tomasovic,...
Florists Leave Omaha With Renewed Energy, Actionable Tips
Eager to start 2018 on a high note, 121 floral industry members gathered in Omaha, Nebraska, on January 14 for the latest installment in SAF’s...
House Committee Doubles Proposed Funds for Industry Research
The House Appropriations Committee has recommended allotting $500,000 to a key floral industry research fund — doubling the amount that Society of...