2021 In Review: SAF Reconnected the Industry with Live Events, Content and Advocacy
The floral industry experienced another extraordinary year. Business was booming amid shortages of staff and at times, flowers and supplies. Still, the industry carried on, reporting impressive profits all while reminding consumers of the joy and mental health...SAF to Take Industry Issues to Capitol Hill in March
Rising costs. Stalled supply chains. Labor woes. Make sure Congress understands the impact of these challenges on your business. Join your peers at SAF’s 42nd annual Congressional Action Days March 28-29 in Washington, D.C. to tell your story to legislators....Veri Peri Named Pantone Color of the Year
All is calm; all is bright. That’s the future we all crave and the mood the Pantone Color Institute struck with Veri Peri (Pantone 17-3938), a sophisticated shade of periwinkle that is the 2022 Color of the Year. “Encompassing the qualities of the blues, yet at the...Houseplant Study Reveals Purchasing Trends
Soaring houseplant sales have the green industry excited. Are the climbing numbers here to stay, or is there a sales slow-down around the corner? That’s just one of the questions addressed in a new study by the Floral Marketing Research Fund, managed by the American...Florists Forecast Strong Holiday Sales Amid Supply and Staffing Woes
Most florists are expecting holiday revenues to be up compared to last year but they worry that staffing and supply issues will limit sales, according to a survey by the Society of American Florists. More than 61 percent of survey respondents expect sales to be up...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.