Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
Profit Blast Heads to the Heartland
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Floral Industry News
American Spa and Luxe Daily Latest Publications to Promote Flower Benefits to Readers
More influential publications are spreading the word to thousands of consumers and design community members that flowers enhance, transform and...
Millennial Designer to Deliver Popular Gift Trends in Omaha
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight...
Nominations Welcome for 2018 SAF Awards
While the 45th Annual American Music Awards ceremony celebrated the latest and greatest talents of the contemporary music scene on Nov. 19, the...
SAF Schools Elle Décor, Martha Stewart Living, Veranda on the Power of Flowers in Interiors
Editors at some of the nation’s most popular magazines have newfound appreciation for the power of flowers in interior spaces. Last week, SAF Vice...
A Same-Sex Couple, a Wedding Cake — and Now, a Supreme Court Case
A high profile Supreme Court case that could have implications for all retailers and service providers kicked off Tuesday with opening arguments...
Pass-Throughs, Individual Mandates and Expensing Rules Still Central to Tax Debate
After deliberating over amendments and debating for several hours, the Senate passed its version of tax reform at nearly 2 a.m. on December 2. The...
Bergdorf Goodman Puts Flowers Center Stage in Holiday Windows, Ads
Bergdorf Goodman’s iconic holiday window displays in New York City this year include a special nod to flowers and plants. The department store...
For Many Growers, Tight Labor Supply Continues to Limit Growth
A major issue keeping a lot of industry growers up at night: labor. Rather, a lack of a reliable labor supply. That was a not-necessarily surprising...
Teleflora Constructs ‘Wall of Love’ in Nation’s Capital
Teleflora peddled a message of unity and hope in Washington, D.C., last week with a massive wall of flowers on the National Mall. The company’s 8-...
57 Percent of Florists Predict Increased Christmas Sales
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read...
Floral Designers Praise Pantone’s Purple Pick
Joy to the world! The Pantone Color Institute has selected its 2018 color of the year and it’s especially “florist friendly.” Last week the...
With Leatherleaf Supply at 30-Year Low, Florida Growers Predict Valentine’s Day Shortage
Floral greens farmers in Florida are putting out a message to the floral industry: Two major hurricanes in the span of 11 months has been too much...
California Growers, Threatened by Wildfires, Share a Message: ‘We’re Open for Business’
Late last week found Michael A. Mellano watching the news — and the winds — extra carefully. For days, wildfires had been threatening homes and...
Mother’s Day Debrief: To Be Open on the Holiday or Not?
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American...