Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’...
Millennial Florist Shares Tips on Attracting New Customers
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Floral Industry News
Use New Photos and Videos to Promote Flowers for Interior Décor
Looking to elevate your promotional efforts with new professional floral photography and videos? Check out “Two-Minute Trends,” available from the...
New Program Targets Interior Design Community with Flower Message
The Society of American Florists and Asocolflores are teaming up to promote the use of flowers to enhance interior spaces — and calling in some...
Christmas Tree Shortage Leads to Higher Prices
A Christmas tree shortage is leading to higher prices in parts of the country and could affect some elements of the floral industry supply chain....
Schwanke Launches Second Episode of Colombian Flower Documentary
J Schwanke’s South American adventure continues this month with visits to farms specializing in garden roses, proteas and more during the second...
Floral Industry Rallies to Help Wildfire Victims and Honor First Responders
Days before Thanksgiving, a group of floral industry members came together in California to support wildfire recovery efforts in the state’s wine...
Teleflora Spruces Up ‘Good Morning America’ Set with Holiday Flowers
Deck the halls? Why not the studio? This week, Teleflora kicked off a month-long partnership with ABC’s “Good Morning America,” turning the set of...
Florida Growers Talk Hurricane Recovery, Supply Issues at Sold-Out Dinner
Two months of tireless cleanup following Hurricane Irma paid off Saturday, Nov. 18, when David and Jana Register, owners of FernTrust in Seville,...
Philadelphia Florist Plays Host to ‘Undercover’ Politician
When a local politician in the Philadelphia area wanted to connect with his constituents, he turned to a longtime family florist. Councilman...
House and Senate Take Different Paths to Tax Reform
The Senate and the House are both moving forward with efforts to overhaul the country’s tax code, but the two houses are taking different...
Holly, Jolly and Young: Gen Z and Millennials Expected to Increase Holiday Spending
Most experts are calling for a robust holiday shopping season this year — and a new national survey indicates young adults (18- to 24-years-old)...
Stock Your Store with New ‘Model’ Stems
Odorless limonium. Speckle-free alstroemeria. Tea roses in a breathtaking array of new colors and dianthus in shapes you’ve never seen before. These...
AFE Promotes Video Contest and Giving Tuesday
Want to win $4,000? (Who doesn’t?) Floral industry members and their customers still have time to create a short video that plays up their love of...
Redesigned SAF Homepage Puts Emphasis on Help and Efficiency
If you haven’t visited SAFnow.org recently, take a look. The Society of American Florists rolled out a redesigned homepage for its member website in...
Lovingly Launches Online Security Campaign
Through its Security With a Capital S campaign, Lovingly is working to educate florists about online security and to provide access to secure sites...