Maximize Sales with the Holiday Planning Package
The holiday season is quickly approaching. The Society of American Florists’ learning hub, Career Connection, is here to help boost holiday sales with the Holiday Planning Package. The Holiday Planning Package resources include: A collection of holiday planning...California Suppliers Share Challenges, Opportunities
What happens when strict state regulations and the ever-increasing price of water squeeze profit margins; land values rise and buyers come knocking; and then a global pandemic comes along with countless new logistical headaches and costs? For a number of Golden State...Webinar Addresses Questions, Concerns, About the Proposed U.S. Floral Board
If the proposal for a national floral promotion order, Floral Board, passes, who will stand to benefit? Will it raise the cost of flowers? What will the marketing look like? These are some of questions that were raised Nov. 16 during a webinar by the Society of...4 Ways to Appeal to Baby Boomers
Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their homes with bouquets, according to a recent study by the Floral Marketing Fund. Remembering those trends could help retail...Holiday Success: Hacks to Find Seasonal Help
Jennifer Barnard had been posting job ads for her Wichita, Kansas shop, Tillie’s Flowers, all year without so much as a bite. “We’re always looking for people,” she says. Her postings on Facebook and Indeed went unnoticed until she made a simple change — paring the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.