Asocolflores, the association of Colombia flower exporters, welcomed more than 2,000 international buyers to Proflora, its biannual trade show, in...
New National Brand, Pest Control Info Among Highlights of Proflora 2017
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Floral Industry News
At Profit Blast in Louisville, a Focus on More Profitable Events
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on...
In Response to Customer Feedback, Target Delays Christmas Merchandising
It’s beginning to look a lot like Christmas? Not at Target. The retail giant announced this week that it “will ease up on Christmas...
National Geographic Highlights American Grown Effort
A flower farm in Gainesville, Virginia, is taking a star turn in National Geographic magazine’s November issue. Andrea Gagnon said the coverage of...
Congressional Staffers Hear Value of Specialty Crops
Hosted by the House Specialty Crop Caucus, participants heard about how programs in pest and disease mitigation, production research and...
UBloom Launches New Documentary Series about Flowers of Colombia
J Schwanke, AAF, AIFD, PFCI, the founder of uBloom.com, announced Monday, October 23, the release of his latest documentary series, “The Flowers of...
Wholesalers to Retailers: Plan Ahead and Order Early
A late summer and early fall that read like something out of a science fiction movie — hurricanes, volcanoes, grounded planes, backlogged ports —...
Attract Millennials with Smaller Designs at 1-Day Profit Blast
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...
Wholesaler Continues Petal It Forward Despite Area Fires
For Tegan Davidson and the staff at Sequoia Floral International in Santa Rosa, California, last week’s Petal It Forward initiative took on added...
Petal It Forward Participants Recount Stories of Delight, Surprise and Comfort
Tears of joy. Messages of thanks. Communities filled with flowers. These are just some of the stories coming in — and still being shared on social...
Designers Trade Minimalism for Colors, Glam and Kitsch
If the words midcentury, modern, or Scandinavian make you want to run screaming from a curated room of blond furniture and into a space jam-packed...
President Trump Signs Executive Order to Increase Health Insurance Options
President Trump signed an executive order last week to allow employers to participate in Association Health Plans (AHPs) and offer employees Health...
AFE Video Contest Invites People to ‘Show Your Flower Love’
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes...
In Texas, Even the ‘Mums’ are Bigger
A number of high-profile national outlets—including The Wall Street Journal — have recently turned their attention to a tradition among Texas teens...
AIFD Foundation Launches Hurricane Maria Florist Fund
The AIFD Foundation is again stepping in to offer support those in the floral industry hard hit by recent hurricanes. The Hurricane Maria Florist...