Holiday Success: Develop a Social Plan to Drive Seasonal Sales
Don’t underestimate the power of social media marketing when it comes to your holiday prep. Social media has the ability to help you reach a large audience, interact with followers (who might become customers) and appeal to last minute shoppers. The key to success is...OSHA Vaccine Rule Raises Labor Issues and Questions
Some business owners in the floral industry anticipate a new federal vaccine mandate affecting businesses with more than 100 employees may exacerbate the shortage of workers. “We are in one of the greatest labor deficits that we’ve had in decades,” says Kevin...Seed Your Future Promotes Industry Careers at FFA Convention
Hundreds of high school students considering their plans for the future heard an important message from Seed Your Future at last week’s National FFA Convention and Expo in Indianapolis. “If you enjoy working with plants there are hundreds of interesting and fun jobs...Study: Consumer Age Is Driving Force Behind Flower Purchases
When it comes to marketing flowers, a one-size-fits-all strategy doesn’t work across age groups. Instead, it’s essential to tailor messaging to attract customers based on buying preferences, which tend to be generational. That’s among the findings of a study recently...Profit Blast: Learn Tips for Sustainable and Profitable Design
As florists head into the holiday season two things can be expected: Sales will be strong and staffing will be a challenge. To help florists prepare, the Society of American Florists’ 1-Day Profit Blast in Baltimore will feature three educational sessions...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.