Hurricane Irma may have delayed the presentation of a $5,000 award to the 2017 Floral Management Marketer of the Year winner, but last weekend this...
Marketer of the Year Award Presented On-Site During Field to Vase Dinner
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Floral Industry News
Across the Country, Floral Industry Members ‘Petal It Forward’
By the end of today, tens of thousands of Americans will have shared free flowers with family, friends and strangers — experiences that will lead to...
STARS Act Reintroduced
Congress is taking another look at the Affordable Care Act’s murky definition of “seasonal” workers. Bipartisan legislation to clarify the meaning...
Tim Tebow Gives Corsage to Prom Date on The Tonight Show
A popular athlete surprised a fan with a rose corsage and slow-dance on NBC’s The Tonight Show Starring Jimmy Fallon on May 17. The high-profile...
Florists in All 50 States Plan Local Events for Petal It Forward
North Dakota has joined the ranks of states participating in the Society of American Florists’ 2017 Petal It Forward, officially making the effort...
In Boston, SAF 1-Day Profit Blast Delivers Ideas, Tips and Inspiration
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
APHIS Launches Offshore Greenhouse Certification Pilot Program
A six-month pilot program that launched October 1 could streamline the importation of plant cuttings produced in offshore facilities, speeding their...
Washington Takes on Tax Reform
Now that Congress has again failed to repeal or replace the Affordable Care Act (ACA), President Trump and Republican leaders in Congress have...
Florists in 48 States Plan 225 Local Events for Petal It Forward
Florists in 215 cities in 48 states plus Washington, D.C., and Canada have notified the Society of American Florists of their local Petal It Forward...
Petal It Forward Prep: Remind Media and Prepare Messages
Now is the time to send local reporters a Media Advisory about your Petal It Forward event. SAF provides a sample Petal It Forward Media Advisory to...
APHIS to Allow the Importation of Korean Orchid Plants
The U.S. Department of Agriculture’s Animal and Plant Health Inspection Service (APHIS) is amending its regulations to allow the importation of...
AFE Announces New Officers and Appointments
Jim Daly of Floralife/Smithers-Oasis in Walterboro, South Carolina, has been named chairman-elect and Laura Shinall of Syndicate Sales Inc. in...
Flower-Friendly Essay Featured on Popular Podcast
A powerful New York Times essay that played up the power of flowers almost two years ago has now been given a second life on a popular podcast. The...
Senate Won’t Vote on Health Care Bill
Senate Republicans announced Tuesday that they won’t vote on the latest effort to repeal and replace the Affordable Care Act, effectively killing...
Florida Ag Commissioner Visits Farms to Assess Hurricane Damage
Growers in Florida had a visit from an influential state government official last week. Adam Putnam, Florida’s commissioner of agriculture, visited...