An annual physical is key to catching any hidden health issues. Your business deserves the same regular checkup. In the July/August issue of Floral...
Does Your Business Need A Checkup?
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Floral Industry News
Price Designs for Profitability
There was a time when Sherry Grimes-Jenkins sometimes lost money trying to build beautiful floral arrangements. She would get a $100 order and...
Digital Marketing That Goes the Distance
When sales are slow at Sweet Psalms Florist in Conyers, Georgia, owner LaToya Ferguson deploys a multi-channel digital marketing strategy — which...
How I Did It: Selling 7 Shops to 5 Staffers
Editor’s note: This is a new series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved,...
5 Ways to Save Time With AI
Florists are putting the power of artificial intelligence to work in their businesses, tasking it with a multitude of jobs from creating policies to...
Member Spotlight: Barbara Keller of All A’Bloom Flowers & Gifts in Lees Summit, Missouri
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature...
Save the Date For SAF’s 2024 Events
Behind every thriving industry are profitable businesses, and behind those businesses are smart, progressive leaders and their teams in need of...
Is Your Branding Landing Repeat Customers?
Marketing to new customers is hard — and expensive. And studies show that new customers don’t typically spend as much as existing customers who are...
SAF Members Elect New Board and Council Leaders
Members of the Society of American Florists have elected three new leaders to the Board of Directors, and nine new leaders to the Grower, Retailer,...
6 Ways to Save Your Business Money
Many things about Tiger Lily, a Charleston, South Carolina floral shop, have evolved from the pandemic era of business — from floral arrangements to...
How I Did It: A Little Upgrade Goes a Long Way
Editor’s note: This is a series to celebrate floral professionals’ ‘wins’ and inspire others with stories of innovations, problems solved,...
Introducing Floral Management’s Industry Innovators
Earlier this year, Floral Management editors sought nominations for individuals who have identified emerging needs of the industry and demonstrated...
SAF Phoenix 2023 Taps Top Experts
A trend spotter. An artificial intelligence expert. Entrepreneurs. An ecommerce guru. SAF Phoenix 2023, the Society of American Florists’ 138th...
Meet the Contestants Vying for the Sylvia Cup
They are up-and-coming floral designers, successful business owners, college students and teachers. Some are regulars on the design competition...
SAFPAC Gears Up for Election Season with Phoenix Fundraiser
As Capitol Hill enters fundraising season and an election year, the Society of American Florists’ political action committee is gearing up to make...