Mother’s Day Prep: Must-Dos to Maximize Margins
Carefully examine expenses — especially how you calculate the cost of labor — to maximize profit margins. As Mother’s Day approaches, savvy florists are carefully tracking their expenses and adjusting prices to ensure one of the biggest floral holidays of the year is...What Your Wholesaler Wants You to Know Before Mother’s Day
Understanding how wholesalers work can help florists get the best prices and freshest products. In addition to planning, prepping and marketing, there’s something else that can make a florist’s Mother’s Day go smoothly: understanding how the wholesaler works, and how...Next Gen LIVE! Fostered Ideas, Knowledge and Connections
Raya Ward, a retail flower manager from Connecticut, left the Society of American Florists’ Next Gen LIVE! event last week in San Diego with new ideas for marketing locally-grown flowers. Lisa Nason, a marketer with Kennicott Brothers, went back to Chicago feeling...Valentine’s Day Sales Show Slow But Steady Growth
Another Valentine’s Day is in the books, and with it, evidence of floral sales that for the past two years have showed slow but steady growth. The findings of an Ipsos poll commissioned by the Society of American Florists about consumer spending, as well as SAF’s...4 Ideas to Boost Easter Sales
The first day of spring (March 19) and Easter Sunday (March 31) are fast approaching, but there’s still time to generate holiday business. Here are a few ideas to draw in shoppers and boost sales. Market Palm Sunday Packages Most churches celebrate Palm Sunday (March...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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