SAF gathered the following information from various sources in the insurance industry. Promptly file a claim with your business insurance...
Guidance for Filing Insurance Claims for Hurricane Harvey
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Floral Industry News
Industry Prepares for Hurricane Irma
No one has ever accused Deborah De La Flor, AIFD, PFCI, of inaction, but last week, after realizing the extent of the damage caused by Hurricane...
In Houston, Heartache and Hard Work Continue
South Texas remains very much in relief and recovery mode, with residents and business owners assessing damage and reeling from the devastation of...
Olin August Wetzel, AAF: 1924-2017
A member of the Society of American Florists’ Floriculture Hall of Fame and an influential leader behind the company that is today the largest...
In Texas, Heartbreak, Resiliency and a Monster Storm Far from Over
Nearly a week after its initial impact, Tropical Storm Harvey has left an unimaginable trail of destruction along 300 miles of the Gulf Coast — and,...
Florists in 38 States Plan to ‘Petal It Forward’ on Oct. 11
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their...
Learn the Art of Strategic Pricing at SAF Palm Beach 2017
In honor of all those kiddos headed back to school, let’s have a short pop quiz. True or False? There are two types of florists — fancy studios that...
Florists in 33 States Commit to Petal It Forward on Oct. 11
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
Florists Take Part in Eclipse Mania
Quick-thinking florists around the country leveraged the excitement surrounding the week’s solar eclipse, with designs themed around the singular...
Preparing Millenials for Leadership at SAF Palm Beach 2017
Close your eyes and mentally fast forward a decade or two. What does your business look like, and who’s in charge? Millennials make up 35 percent of...
Members to Receive New Local Marketing Posters
Keep an eye on the mail. The Society of American Florists’ 2017 Local Marketing Kit has shipped to member retailers, wholesalers and growers. In it...
Industry Members Bullish on First, Second Quarters of 2017
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first...
AIFD Releases Symposium ‘X’ DVDs
The American Institute of Floral Designers has captured the magic of the 2017 National Symposium "X" held in Seattle, Wash., July 1-5 on both DVD...
Peter Moran to Retire as SAF CEO, Kate Penn Named Successor
The Society of American Florists' chief executive officer, Peter Moran, will retire at the end of the year from his post after 33 years with the...
SAF Members Talk Policy with California Congressman
Thanks to two Society of American Florists members, the floral industry had a seat at the table for an important discussion with an influential...