14 Designers Vie for Sylvia Cup at SAF Orlando 2021
Assemble talented designers, give them flowers, foliage, supplies and a theme for inspiration. Now, make them race against the clock to create something beautiful. In the end, one winner will emerge with a trophy, cash and perhaps most importantly, a coveted title and...Five Reasons to Petal It Forward
The Society of American Florists’ seventh annual goodwill initiative, Petal It Forward, will be here in a few short weeks. Haven’t registered for the Oct. 20 event? Here are a few reasons you should: Unadulterated Joy Petal It Forward aims to show people that it’s a...Make the Most of Designer’s Choice Arrangements
Designer’s choice arrangements have the potential to drive sales and inspire designers. These custom designs also offer a potential workaround for supply chain challenges. At Capitol Hill Florist and Gifts in Oklahoma City, Oklahoma, designer’s choice is a top seller....Weddings, Fall Holidays Stressing Fresh Flower Supply
Looking for white roses? Good luck. An extraordinarily busy wedding season combined with poor weather at farms, logistical issues and labor shortages is driving up prices and tightening the supply of not just white roses — but flowers of many other species and colors...Plan for Growth and Happiness
During the pandemic, Abby Chick, owner of Blakemore’s Flowers, in Harrisonburg, Virginia rediscovered the emotional fulfillment of providing flowers. “That’s when I fell back in love with what I do as a florist,” she says. The result of this realization? Chick decided...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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