Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including...
SAF Convention to Cover Staffing from All Angles
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Floral Industry News
Border Adjustment Tax in Trouble
A key element of the Republican blueprint for tax reform is facing strong headwinds from business leaders, members of the Trump administration and...
Travel Grant Created for Arizona Retail Florists
The American Floral Endowment (AFE) has announced a new travel grant for retail florists in Arizona to pursue floral industry educational or design...
Customer Service Guru Marks 20 Years
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...
Growers Respond to News of Genetically Engineered Petunias in the Market
News that several varieties of genetically engineered (GE) petunias had been imported into the U.S. without proper authorization from the government...
60 Percent of Florists Report Improved Sales on Mother’s Day
Predictions of a robust Mother’s Day proved to be on target for many florists. According to a post-holiday survey conducted by the Society of...
To Capture Millennial Customers, Think Small
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
Consumers Spent More on Mother’s Day — and More People Turned to Florists
Feeling good about Mother’s Day? You’re probably not alone. About 35 percent of Americans reported buying fresh flowers and plants as Mother’s Day...
Say Goodbye to Political Posts with Custom Facebook Friends Lists
Have you ever opened up Facebook and wondered why, exactly, you needed to know about your coworker’s niece’s cello recital? How about that industry...
Interact with Key Industry Professional at Proflora 2017
The flower industry under one roof: Proflora 2017. Colombian flowers growers, together with other producer countries, and the most renowned...
‘Abandoned Quarry’ Takes Top Prize at Storied Flower Show
A display intended to be “stark and “brutal”— decidedly, not “pretty”— won best in show at this year’s Chelsea Flower Show in London. Garden...
White House Budget Could Cut FNRI Funding by 40-plus Percent
President Trump’s new proposed budget would reduce federal funding of the Floriculture and Nursery Research Initiative (FNRI) by more than 40...
Post-Mother’s Day To-Do List: Respond to Online Reviews
Before you write off Mother’s Day 2017 and turn your attention fully to summer weddings and fall/winter planning, make sure you’ve responded to any...
Oregon Florist Puts Positivity to Work in Holiday PR
For a florist in Eugene, Oregon, the “secrets” to scoring great press in the days leading up to Mother’s Day were simple: Stay positive, work those...
SAF Tackles 18 Cases of Harmful Mother’s Day Floral Publicity
This Mother’s Day season, the Society of American Florists responded to 18 instances of harmful floral publicity to date. Ancestry.com and Coach...