A major storm last fall and an unusually warm winter mean that supplies of Florida leatherleaf will remain tight for Mother’s Day, say growers in...
Florida Leatherleaf Will be in ‘Tight Supply’ on Mother’s Day
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Floral Industry News
Mother’s Day Predictions: More Money, More Flowers and More Small Business Patronage
Sixty-nine percent of consumers plan to buy Mother’s Day flowers next month, in what could be a record-breaking holiday. In fact, consumers are...
Members Save $50 on IFE Registration, Meet SAF Staff
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and...
Surge in Popularity of Online Shopping Brings ‘Sea Change’ to Retail
Customers’ love of e-commerce has changed the modern retail environment — and the shift for some brick-and-mortar businesses, particularly in...
APW Sales: Ask and You Shall Receive, Say Some Retailers
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
SAF Leader Appointed to USDA Advisory Committee
A longtime volunteer leader with the Society of American Florists has been named to an influential committee that provides insight and advice to the...
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...
Go for the Gush
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing...
AFE Awards 2017 Paul Ecke, Jr. Scholarship
The American Floral Endowment (AFE) has announced the recipient of the 2017Paul Ecke, Jr. Scholarship. Kaylee South, a Ph.D. student at The Ohio...
Former White House Florist Writes ‘Juicy’ Book
Former White House Florist Laura Dowling has written a new book that The New York Times recently characterized as filled with “juicy details about...
Future of Border Adjustment Tax Unclear
A tax issue that Society of American Florists members discussed with lawmakers and key staff during SAF’s Congressional Action Days (CAD) is getting...
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
Get Social with SAF
“Step back in time with a visit to our boardroom, featuring members of the Floriculture Hall of Fame,” the Society of American Florists shared in a...
Floral Industry Speaks, Congress Listens: FNRI Gains 15 Supporters
Less than a month after the Society of American Florists’ Annual Congressional Action Days (CAD), 15 congressional offices have submitted...
Growers Keep Fingers Crossed for Sun in Wake of a Cold, Wet March
Adverse weather in Colombia and Ecuador in March affected production for some growers — leaving industry members hopeful that sunny conditions in...