How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
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Floral Industry News
General Mills to Consumers: Buy and Plant Wildflowers
Customers who pick up a box of Honey Nut Cheerios this spring will notice a key character missing: BuzzBee, the friendly bee familiar to any Honey...
Two-Thirds of Retailers Saw a Dip in Valentine’s Day 2016 Sales
Sunday of a three-day weekend: Good for brunch. Great for lounging in pajamas or binging on Netflix. Lousy for a floral holiday. That seems to be...
SAF Women’s Day Video: Nearly 47,000 Views and Counting
A video promoting Women’s Day, celebrated March 8 each year, and the unique power of flowers to make women feel appreciated, loved and admired has...
CAD to Ask Congress to Support Three Key Floral Issues
Asking Congress to keep flowers affordable, protect floriculture’s workforce and invest in floral research is what 119 retailers, growers,...
Social Media Expert to Share ‘Secrets’ of Social Media Reach
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
Martha Stewart Highlights ‘American Grown’ Dinners
One of the country’s most famous hosts has given her seal of approval to a series of dinners that celebrate flowers grown in the U.S. “The American...
AFE Receives $100,000 Contribution to Support Floriculture Programs
The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE's floriculture...
SAF Member Shop Shares History, Promotes Business in Glowing Press Coverage
For a fourth-generation flower shop in Washington, D.C., Black History Month and Valentine’s Day helped create a picture-perfect PR...
Florists to Try Spying at Congressional Action Days
The Society of American Florists 37th Annual Congressional Action Days, March 13-14, in Washington, D.C., isn’t all work and no play. After...
Annual SAF Lobbying Event in D.C. Takes on Heightened Importance
With a new administration in the White House, a new Congress on Capitol Hill, and a number of floral industry-related issues in national headlines,...
Bring the Team to 1-Day Profit Blast in Philadelphia
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into...
NPR Takes In-Depth Look at Funeral Homes
Package deals that turn out to be less of a value than a consumer expected, prices that are hard to find or verify, centralized ownership that can...
Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
In California, Growers Wrestle with Wet, Cloudy Conditions — and Relief from the Drought
Intense rain in central and northern California is complicating logistics for some flower growers, but it’s the cloudy conditions that are affecting...