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Last Call for AAF Applications and 2017 SAF Awards Nominations
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Floral Industry News
For Training Bullets, Army Could Turn to Flower Seeds
Talk about friendly fire. To reduce the environmental impact of some of its training efforts, the U.S. Army is seeking proposals for biodegradable...
Vermont Teddy Bear Company to SAF: ‘You Won’t Hear Those Ads Again’
The floral industry scored a major win last week in its efforts to combat negative floral advertisements and references around the holidays. For...
Tax Reform Expert Added to Congressional Action Days Lineup
If “tax reform” is a phrase that makes you want to head for the hills, take heart: The Society of American Florists has found a pro who promises to...
Flowers and Smiles Brighten Valentine’s Day for Seniors
On Valentine’s Day, the Society of American Florists’ staff brought roses and smiles to nearly 200 seniors in two assisted living communities in...
Florists Band Together to Celebrate Women’s Day
How do you turn a holiday that’s already major in parts of the world — but pretty minor still in the U.S. — into something big? For many floral...
FTD to Push Customers to ‘Top 10’ Products Around Vday
FTD customers shopping for Valentine’s Day flowers — or, for that matter birthday or anniversary designs — on February 13 or 14 will see a more...
Industry Says Good-Bye to Beloved Designer: Bobbi Ecker-Blatchford, AAF, AIFD, PFCI
Floral industry members around the country — and, really, the world — are saying farewell to Bobbi Ecker-Blatchford, AAF, AIFD, PFCI, the celebrated...
Teleflora Launches New Valentine’s Day Ad Campaign
Teleflora’s latest Valentine’s Day ads take aim at drop-shipped flowers and grocery store floral departments. “Handmade With Love,” a multimillion...
Negative Publicity Watch: Valentine’s Day 2017 Heating Up
Valentine’s Day promotions for electronics, restaurants and vacation getaways recently claimed their products are “better than flowers.” As the...
As Valentine’s Day Nears, SAF Responds to Negative Ads
Along with cupids and hearts, Valentine’s Day brings some companies to run ads disparaging floral gifts and sometimes news media publish stories...
Growers Predict Shortages of Key Foliage for Valentine’s Day
Some growers in Central Florida are still reeling from a devastating hit last fall from Hurricane Matthew. The aftermath of the storm could lead to...
Florists Look Forward to Weekday Valentine’s Day
A high-profile reason for a romantic gesture in the middle of the week? Florists are saying, “yes, please.” More than 90 percent of florists...
WF&FSA President Talks Big Data, Buying Direct and the Future of Wholesalers
When it comes to getting a good value on top quality product delivered efficiently to retail flower shops, Santiago Cock-Rada is adamant:...
Last Call for PFCI Applications and Tommy Bright Award Nominations
Who taught you everything you know about flowers and floral design? Who do you revere most as a floral educator? Who in the industry inspires you...