With a new president in the White House, some companies are adding another item to their public relations and marketing to-do list: pre-emptive...
Brands Brace for Public Call-Outs by President
read more
Floral Industry News
Two Tips for Stronger Seasonal Help
By now you’ve probably got your temporary Valentine’s Day help lined up, but don’t forget to take the time to train them properly and evaluate them...
SAF Re-Ups its ‘Bring a Friend for Free’ Offer for Congressional Action Days
Planning on attending SAF’s 37th Annual Congressional Action Days (CAD) on March 13-14? SAF is encouraging attendees to share the experience with a...
In Note to Obama Girls, Bush Twins Lovingly Recall White House Florist
A letter from a pair of famous first daughters went viral last week—and it included a charming and heartfelt shout-out to a florist. “Never forget...
SAF Member Creates Floral Designs for New Forever Stamps
Here’s some fun news to report to your brides and grooms: When they send out their wedding invitations, they can include some flower love —...
Nearly Half of Florists Report Uptick in December Holiday Sales
The December holidays brought sweet returns to many florists. According to a Society of American Florists post-holiday survey, 46 percent of...
Newspaper Digs into Cost of VDay Roses — and Comes Out on Florists’ Side
The lead-up to Valentine’s Day inevitably includes news stories on “high priced” roses (and indirect and direct accusations that the industry is...
Talk Shop at Congressional Action Days
Retailers, wholesalers, suppliers and growers coming to the Society of American Florists’ 37th Annual Congressional Action Days, March 13-14 in...
Deadlines Approaching for Awards Nominations
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in...
Get the Stories Behind Washington’s Stories at CAD
Politics is constantly changing, but what always remains the same is the drama that happens behind the scenes. During the Society of American...
Free WebBlast to Reveal 5 Steps to Profitable Weddings and Events
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
Rose Parade Delivers on Flowers and Fun — a Day Later than Usual
The 2017 Tournament of Roses Parade in Pasadena was a day late this year, but it wasn’t short on flowers. This year’s event was held Jan. 2, instead...
Floral Design Institute to Award $30,000 in Student Scholarships
David and Leanne Kesler, co-owners of Floral Design Institute in Portland, Ore., are pleased to announce that they will be offering student...
Florabundance, Inc. Acquires GardenRosesDirect.com
Florabundance, Inc., a wholesale flower distributor serving the United States and Canada, has purchased the site GardenRosesDirect.com. “We are...
After a Crisis, a Florist Returns to Work Renewed
Life seemed pretty good to Rakini Chinery in 2011. Allan’s Flowers & More in Prescott, Arizona, the business she’d owned for more than a decade...