4 Ways to Make a Better Impression Online
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market share. What is a customer’s first impression of your online storefront — and what can you do to improve it? Art Conforti,...Look Into an Economist’s ‘Crystal Ball’ at SAF Orlando 2021
The only thing constant in life is change — a message the global pandemic drove home hard. Floriculture professionals adapted, reimagining longstanding business practices almost overnight. That flexibility ensured survival, but many people feel uneasy about their next...Clean Up Your Online Listings
Remember back to the days of phone books and the White Pages listings? Having your address published incorrectly could have a crippling effect on your business. The July/August issue of Floral Management explains there is one modern-era directory with the same power:...4 Tips to Counter Negative Publicity
While negative ads are most prevalent during major floral holidays such as Valentine’s Day and Mother’s Day, disparaging flowers to promote other gifts is a marketing tactic that takes place year-round. The Society of American Florists steps in to ask these companies...Make a Congressional Connection this Summer
When most people think about Congress and federal policy, they think about what takes place in Washington, D.C. — which can feel far removed from your hometown. But summer offers a way to bring Congress to your doorstep. The Society of American Florists holds an...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.