The holidays are right around the corner here (THEY’RE HERE!!!), and search engines are in overdrive trying to match givers to gifts. According to...
Ho Ho SEO: Are Holiday Shoppers Finding You Online?
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Floral Industry News
Charleston Florists Talk Roots and Future in Local Paper
How would you handle the situation if your newspaper profiled your business and the reporter peppered you with hard-hitting questions such as “What...
Seven Students Awarded Bryson L. James Student Competition Awards
Seven students from four universities were presented cash awards totaling $2,500 for their presentations at the Bryson L. James Student Competition...
Estate Tax May Be on Death Row. Again.
Estate tax repeal, a long-time Republican objective — and an important goal for many members of the floral industry — may become a reality during...
Congress Approves SAF-Supported Legislation to Help Small Businesses
Here’s some good news out of Washington: Last week, the House and Senate overwhelmingly passed legislation that will protect small businesses from...
Floral Designers Cheer Pantone’s Selection of Greenery
Floral designers’ overwhelming response to Pantone’s Color of the Year for 2017: Yeeeesssss! Last week the venerable color institution unveiled its...
Retail Expert Dishes on How to Compete in Amazon’s World
News flash: Amazon is big. Really, really big. As of last summer, Amazon had an estimated 63 million Prime members, according to Consumer...
Florists Question Impact of Small Business Saturday
A record-breaking 112 million Americans shopped and dined locally last weekend on Small Business Saturday. That’s a 13 percent increase over 2015,...
Dozens Gather to Learn and Network in Columbus
Seventy-five floral industry members came together on November 6 in Columbus, Ohio, to learn how to make parties more profitable, unearth “hidden”...
2016 White House Décor Includes Gingerbread, Pom-Poms and Tulips
When First Lady Michelle Obama recently unveiled the White House Christmas décor, she made a point to first single out the “chefs, florists,...
Phoenix Business Bolsters Food Donations with Sunflowers
In Phoenix, Arizona, one floral industry business spent the run-up to Thanksgiving ensuring community members had enough to eat. For its annual...
After a Disappointing Fall, Many Florists Look Forward to Christmas
Fall holidays? What fall holidays? That seems to be the response of many florists when it comes to Halloween and Thanksgiving 2016 — along with the...
10 SAF-Supported Lawmakers Head to Washington
In the 2016 congressional elections, the Society of American Florists achieved a nearly perfect score in supporting candidates for federal elective...
A Better Way to Ship Hydrangeas?
Here’s problem that’s long frustrated hydrangea growers, along with wholesalers and retailers who buy the increasingly popular cut flower: botrytis....
Teleflora Designs Share Holiday Stage at ‘Good Morning America’
To kick off the holiday season, Teleflora this week brought festive floral designs to ABC’s “Good Morning America.” The company is partnering with...