Less than a week from today, Americans will cast ballots for one of the most protracted presidential campaigns in history. Many business owners are...
AFE Joins the 2016 #GivingTuesday Movement
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations...
Reporters Flock to Cover Florist’s Role in Urban Revitalization
A floral business opening its doors to the public is rarely headline news — or a reason for a visit from the mayor of a major U.S. city. But in...
Across the U.S., Local Florists Petal It Forward
On the morning of October 19, Jim Relles had something just about every local florist dreams of: Reporters from all three network affiliates were in...
AFE Creates Internship Guide for Business Owners
The key to attracting and keeping young workers may not be the free-spirited perks of popular culture (free food, ping pong tables and skateboards...
WF&FSA Conference Draws Record Crowd
Almost 860 floral industry members were in Miami last week for the 2016 Floral Distribution Conference — making it the best attended conference in...
Embrace the Sophisticated Fall Palette
The Pantone Institute passed over some longtime fall color favorites this year when it came up with seasonal picks for autumn. Instead of reds and...
SAF Prompts Nation to Petal It Forward
Taxi drivers, food vendors, law enforcement officers and everyday Americans heading to work were among the thousands of people who received flowers...
Walter Lane Preston: Dec. 25, 1928-Oct. 9, 2016
An industry legend who poured his heart into his business and to the production and promotion of high quality flowers and plants died earlier this...
Industry, Academia Come Together at Meeting in Philly Next Year
When the National Floriculture Forum meets next year in Philadelphia during the Philadelphia International Flower Show, participants will have the...
SAF Maui 2016 Attendees Share Lessons Learned
Cutting-edge information on technology, practical tips on bringing out the best in employees and improving sales, big picture perspective on...
Retailers React to Hurricane Matthew Close Calls
At press time, the Society of American Florists was still in the process of reaching out to members in areas that received the brunt of Hurricane...
Look Out Denver and Columbus, Here Comes SAF’s 1-Day Profit Blast
Looking for a dose of profit-boosting ideas before the holidays kick into high gear? SAF is bringing its popular 1-Day Profit Blast to two markets...
Florists in 49 States Plan 230 Local Events for Petal It Forward
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
House Moves to Delay Overtime Rule
Before leaving Washington until after the November elections, the House of Representatives passed H.R. 6094, the Regulatory Relief for Small...