SAF Names New President-Elect
Oscar Fernandez, director of sales for Equiflor-Rio Roses in Miami, Florida, has been named SAF’s next president-elect. “I am very excited to have been chosen to serve as president-elect,” Fernandez says. “We have all lived through an interesting time in the last year...Weddings: Something Old and Something New
Like everything else in a world that is not quite post-pandemic, the wedding business is not simply picking up where it left off 15 months ago. How do you assess — and prepare for — the new normal of weddings? Floral Management tackles this and more in the July/August...Train Your Way to a Bigger Bottom Line
Five new courses on the Society of American Florists’ new Career Connection learning hub will set up your new hires for success, get inexperienced designers on the design bench sooner, and maximize your social media to drive sales. The following on-demand learning...Obituary: Ellen Ellison, 1934-2021
Ellen Ellison, who, along with her husband, Jim, was inducted into SAF’s Floricultural Hall of Fame in 2019, passed away on June 4, 2021. Ellen, known as a trailblazer in the floral industry and among the first females in the nation to lead a commercial greenhouse,...E-commerce, Talent, and Trends Focus of SAF Orlando 2021
During the pandemic, retailer Carma White says she relied on SAF’s virtual events and content to keep her business moving forward. So when she saw registration open for SAF Orlando 2021, she jumped at the chance to experience SAF’s education in person. “When I saw...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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