New Study Offers Insights on Today’s Floral Consumer
How have the habits and preferences of flower-buying consumers changed over the past year — and what can florists do to make the most of those changes? Industry experts and event attendees shared their perspective during SAF’s “Capitalizing on Today’s Floral Consumer”...COVID Through My Eyes: Redesign and Reflect
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For Robin Heller and the staff at Flowers by David in Langhorne, Pennsylvania, business never...Capitalize on the Plant Trend this Summer
Plants are big — and they just keep getting bigger — as the pandemic fueled a desire to connect with nature. Make plants a priority during your summer downtime with help from the Society of American Florists’ Great Big Plant Event. The Great Big Plant Event includes...Get Ready for Father’s Day
Consumers are ready to up their spending for Father’s Day swag — are you positioning your business to cash in? Gardening is big business this spring — and Father’s Day has the potential to break out big, as well. According to the National Retail Federation (NRF),...Advocacy Series: 7 Questions on SAFPAC
Editor’s note: Advocating for the floral industry’s needs on Capitol Hill is a key priority for the Society of American Florists. What issues are most likely to impact you and your business – and how? What is SAF doing about it? In this ongoing series, SAF senior...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.