SAF Makes Push for Ag Labor Reform
This week SAF joined a coalition of agricultural interest groups in sending a letter to U.S. Senate leadership urging action on immigration reform. In March, the House of Representatives passed the Farm Workforce Modernization Act. The bill, led by Rep. Zoe Lofgrin...USDA Report: 2020 Wholesale Value of Floriculture Crops Increased
Total floriculture crop value is up, and Florida leads the way in production value, according to the U.S. Department of Agriculture’s 2020 Floriculture Crops Summary released last week. Among the findings of the report: The 2020 wholesale value of floriculture crops...Boost Your Local Profile
With the pandemic reinforcing the love of local businesses, are you trying new ways to connect with potential customers in your community? Don’t know where to start? The Society of American Florists has resources to help you. Boost the visibility of your business...Demand, Marketing Drive Mother’s Day Sales Increase
Sales were up year over year for more than 85 percent of respondents to the Society of American Florists’ Mother’s Day Survey 2021, with new customers doing most of the buying. Florists said they saw an increased demand for flowers and plants at Mother’s Day because...Get Ready to Promote Wedding Season
Last year, weddings were scaled down, postponed, and even cancelled with the rise of the COVID-19 pandemic. This year, with restrictions lifting across the country, couples are approaching their wedding planning with a bit more normalcy — and making up for lost time....Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.