Vaccine Mandates: Cautions and Concerns
With COVID-19 vaccines becoming widely available to all age groups, the idea of making vaccination a requirement for employment has a strong practical appeal. On the surface it seems like a simple way of giving both workers and customers assurance of workplace safety....Remind Your Customers that Dads like Flowers, Too
Father’s Day might not be thought of as the typical flower-giving holiday, but for customers looking to show their appreciation to their father figures or important men in their lives, it’s the perfect time to send plants or flowers. Make sure your customers know you...SAF Asks Restaurant Chain, The Today Show to Stop Trashing Flowers
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of the companies cited by SAF that used a negative tactic this year for a Mother’s Day marketing push. As the voice of the...Floral Supply Chain Tightens in Days Prior to Mother’s Day
Ten days of protests sparked by a controversial proposal for tax reform began by causing minor delays in flower shipments from some farms in Colombia but, as reported in last week’s SAF Now, did not seriously disrupt the initial flow of cut flowers and foliage for...SAF Tapped as Source for Mother’s Day Media Coverage
The media love to feature flowers in their Mother’s Day news coverage, and this year was no exception. As the pandemic continues to evolve and impact consumer behavior, the Society of American Florists’ industry insights were in high demand for Mother’s Day 2021, with...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
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